How to Plan Your Mobile App Development Strategy?

 Let’s consider how to plan your mobile app development strategy.

Step 1. Outline the company’s overall strategy

Identify your company’s mission, vision, goals, and targets. It will help you to understand how your app will meet your customers’ and company’s needs.

Step 2. Identify your target users

Developing a business plan for a mobile app also requires a thorough analysis of your target customers. This analysis should be based on their age, gender, preferences, needs, and pains. For instance, if you want to launch an app for learning new languages, your audience will consist primarily of young people motivated to learn new foreign languages.

Step 3. Analyze your competitors

One of the most important elements in the app development business plan is an effective competitor analysis. Due to the fact that app stores are crowded by numerous applications of similar types.

Step 4. Decide on a type of app you want to create

Choosing the type of app you need is one of the most significant stages of app development. Keep in mind that native apps support only one platform while hybrid apps can work on several platforms but with limitations on the functional side.

Step 5. Decide on development methodology

You can choose between two methodologies: Agile and Waterfall. If you stick to the Waterfall methodology, you decide on the parameters of app development at the very beginning and develop the app step by step, but it’ll take longer until you’ll see the first prototype of the working app. With Agile methodologies, you can develop several sections of an app simultaneously and introduce changes at any stage of the development process.

Step 6. Create an effective marketing strategy

Last, but not least, the point in mobile strategy is marketing. If you want to make your app visible, think about the platforms that you want to target, and how you will measure the convergence. For instance, in the case of app development, your tools will include the number of downloads, sales, app analytics, etc.

There are a lot of tools that will help you to promote your app. One of them is app store search optimization, which makes your app visible to the users. With the same aim, you can use search ads in app stores. You can also use such a tool as AppMachine, which will help you to advertise your app among your clients. Finally, one of the most effective and powerful tools is social media advertising (Instagram, Facebook, TikTok, etc.).

Conclusion:

Without an effective and thought-out mobile development strategy, it would be impossible for your business to become visible online. Thus, before you decide to create an app for your business, elaborate a step-by-step strategy that will make the process planned.

Reference Links:

https://www.charterglobal.com/technology-solutions/mobile-application-development-services/

https://www.charterglobal.com/enterprise-mobile-application-development-strategy/

Custom Mobile App Development – Charter Global

Here are some of the reasons why custom mobile app development is important and why your enterprise must opt for it at the earliest:

Custom mobile apps: Importance

The importance of having a well-designed mobile app cannot be overstated, especially for a business. Whether it’s a small business or a large one, a mobile app is necessary if you want to gain the upper hand. Still not convinced? Well, you’ll be once you go through the reasons mentioned below:

Customers need 24*7 visibility

As mentioned earlier, the best way to reel more customers in is by making yourself visible at all times. A mobile app will help you do that. Customers will be able to trust you better if they have easy access to your business via an app.

Your business requires a direct marketing channel

Every business needs a promising marketing technique. A mobile app can be easily used to connect to your customers in that regard. Need a channel to disseminate new information to your customers? Use push notifications via your business app and convey anything as and when you want.

Important for brand building

Building a brand is a time-consuming process and certainly a tricky one. But if you leverage a mobile app right, you’ll discover unlimited possibilities for brand building and recognition. It largely depends on how you design your mobile app. You need to make it interesting, functional, and upbeat so as to involve as many customers as possible. As the level of engagement increases, your brand’s recognition will also increase.

To stand out from the competition

Small businesses usually don’t go for a mobile app right away. This is where you can gain an edge over your competitors. Providing your customers a mobile app will definitely make you stand out. As for the large businesses, if you already have an app, you can work on it to improve its functionality and make it more engaging.

Custom mobile apps: Benefits

Custom mobile app development can benefit your business in multiple ways. Here are some of them:

Greater efficiency: 

Business apps are usually custom-built according to the business requirements. This can help improve efficiency when it comes to your employees. This can also lead to increased productivity which in turn, could result in a greater ROI.

Simplifies project management:

Custom apps make it easy to manage a project as these can be used to keep track of the progress and the associated deadlines. All the stages of a project can be kept under check easily with the help of a suitable app.

Improved scalability

Unlike a regular app, a custom mobile app is built keeping in mind certain parameters that are likely to change in the future. For example, as your business grows, your app needs to be robust enough to handle the increasing load. A custom app, in that case, can easily be scaled up to suit the requirements.

Aids customer relationship

Businesses are all about quality customer engagement. To accomplish that, they must connect to their customers and build long-term relationships. A custom mobile app can be used to send personalized updates to customers. Also, a feedback section can help you interact with your customers better and thus, aid your business.

Modern businesses need a platform to connect with their audience better. Custom mobile apps can be the perfect solution. Get to know about their importance of custom mobile app development.

https://www.charterglobal.com/importance-of-custom-mobile-app-development/

Develop Exceptional Apps with Charter Global

Not really sure where to start? You need not worry. All you need to do is outsource custom mobile app development to Charter Global. Our qualified developers know application development inside out and can easily come up with the right solution for your business. Drop a line or two at info@charterglobal.com to get started.

The Benefits of Using a Mobile App during the Epidemic

As the recent epidemic has impacted the far reaches of the globe, no industry has been left untouched. To curve the number of cases, people have been limited in almost every aspect of their lives: getting groceries, going to work, shopping for clothes, picking up medicines, etc. Businesses have struggled with the forced closings and mandated limitations on how many people can be in a building at one time. As a result, people have started looking at alternative ways to support their favorite restaurants, shops, and stores to protect both themselves and their communities from spreading the disease.

With more people at home, the use of technology has never been more important. Mobile apps, especially, have had an incredible impact on customer engagement and revenue source for businesses all over the world that have had to shut down in-person stores.

While some companies might believe that their type of service or product does not warrant mobile app development, you would be surprised just how many in each industry there are. Schools and colleges have greatly increased their use of teaching apps to minimize the impact of shutting down schools. Shopping mall stores have turned their focus onto keeping their apps easy to use to encourage former in-person shoppers to transition to online users. Technology companies have utilized more online meeting apps and collaboration software than ever before. Each industry has started to adapt.

Everything that has happened due to the epidemic has left a profound impact on the way customers use products, search for information, and engage with businesses. In following this shift, companies would be missing out on a large portion of their audience if they didn’t make it easier for their customers during this time to see their products and services.

Apps can differentiate your business from your competitors and give you an advantage. You can now reach your customers wherever they are. Through mobile apps, people can access a company’s brand from almost anywhere in the world. Brand recognition is improved through the usage of applications and customer loyalty will soar. When a company is better able to connect with its customers, they are much more likely to be a repeat customer and recommend your business to their friends. As the cycle continues, your revenue will only grow.

While the initial cost of a mobile app deters a lot of businesses, making this investment in your business is critical in a time like this. Unfortunately, no one can predict the future. However, by making yourself more visible at all times, your business is much more likely to be less impacted by major events in the future. When you need a new application developed or an older application updated, give Charter Global a call for a free consultation!

Read More: 

https://www.charterglobal.com/the-benefits-of-using-a-mobile-app-during-the-epidemic/

Contact us today for a FREE quote or estimate!


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Reasons to Create a Mobile App Development for Your Business | Charter Global

Reasons why you should opt for mobile app:

1. Increased customer engagement.

A staggering 83% of all smartphone users begin their day by looking at their smartphones and using apps. According to CNN, the average American accumulates 10 hours of screen time daily. This is something businesses should take advantage of to ensure they reach as much customers as possible. The level of engagement mobile apps receive is several times higher than that of normal websites. With a well designed and user-friendly mobile app, visibility to a wider range of customers and prospective is guaranteed.

2. Brand Awareness and Recognition

One easy way to put your brand out there in the market is through custom mobile app development. Owning an app puts the business in the face of consumers as a solid vendor they can rely on as they make their buying decisions from the few or many choices available. Users easily associate a brand with its mobile app types and the experience they get as they use the app never leaves them, hence the importance of creating a great app. A mobile app will keep reminding users about the brand. Even when they’re offline or using other apps, they will regularly view the app icon in their app list. This would always keep the vendor at the forefront of customers’ minds.

3. To take advantage of location-based tracking

Location tracking is very important in app development, as it opens the door to new ways of targeting customers for different marketing campaigns and driving increased action from them. Some of the most successful shopping apps use location-based notifications to alert users about the latest discounts and deals available at their nearby stores.

4. Increase product value

Mobile app development company can help in the delivery of products and services in a much more effective and timely manner. Highlight and promote the most valuable aspects of products or services through the app and increase their effectiveness with tailored options and features.

5. Faster and Seamless experience

Apple and Google have minimum speed requirements to list mobile application development company. This ensures a quicker and smoother experience for users resulting in more action and higher engagement levels. Frequent and thoughtful testing is the key to maintain a best-in-class experience that attracts and converts users.

6. New revenue streams

There are several other ways of making money using an app outside of the core reasons. Using in-app advertisement and sponsorship methods, apps can generate money through third party. Mobile Apps can also be monetized by introducing in-app purchases. It is however important to not sacrifice the customer’s convenience or the core purpose of the app on the altar of side earnings.

7. Increase brand image

A mobile app makes any business, big or small stand out, and gives the business an impression of being tech-savvy. Mobile App Development also make the details (location, contact, etc.) about your business more easily available, which is obviously very good for the company.

8. Makes it easier to promote products

Companies with mobile apps make better impressions than those without one. A mobile application development will make a business stand out. Frequent updates help develop customer interest in the company’s products. It will also help save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards.

9. Increased and faster sales

Mobile application is a tool for increased sales as it attracts and retains customers. All a business needs to do to meet up sales deadlines using applications is to create push notifications about promotions, bonuses and discounts to motivate customers to make a purchase. This can be sent to as many customers across certain geographical locations, times and periods. A “limited time” promotional coupons can be sent via mobile business app to customers. Such promotions encourage sales and will also provide publicity to the business.

10. Analytics made easy

Every efficient marketing campaign requires good analytics. The mobile app technology has immensely helped in the sourcing of information regarding customer preferences, how they use money and time and other important facts that would help place the business in a position to increase production and sales. A mobile app will help business owners track downloads, user engagement, and the products that users show interest in. It’ll also help determine how to make products more customers oriented.

Read More: https://www.charterglobal.com/reasons-mobile-app-business/

Reasons to Create a Mobile App Development for Your Business | Charter Global

In a world where people are spending considerably more time on their mobile phones than on their computers, it is no longer enough as a business to only have online presence. Mobile business applications have become a necessary marketing tool for all businesses, regardless of size or industry. While many business owners may think developing an app is too expensive or an unnecessary investment, a mobile app can help a small business engage with and build their customer base, drive sales, and improve their reputation in the market.

Reasons why you should opt for mobile app development

1. Increased customer engagement.

A staggering 83% of all smartphone users begin their day by looking at their smartphones and using apps. According to CNN, the average American accumulates 10 hours of screen time daily. This is something businesses should take advantage of to ensure they reach as much customers as possible. The level of engagement mobile app types receive is several times higher than that of normal websites. With a well designed and user-friendly mobile app, visibility to a wider range of customers and prospective is guaranteed.

2. Brand Awareness and Recognition

One easy way to put your brand out there in the market is through mobile app development. Owning an app puts the business in the face of consumers as a solid vendor they can rely on as they make their buying decisions from the few or many choices available. Users easily associate a brand with its app and the experience they get as they use the app never leaves them, hence the importance of creating a great app. A Full-Service Mobile App Development will keep reminding users about the brand. Even when they’re offline or using other apps, they will regularly view the app icon in their app list. This would always keep the vendor at the forefront of customers’ minds.

3.To take advantage of location-based tracking

Location tracking is very important in mobile app development, as it opens the door to new ways of targeting customers for different marketing campaigns and driving increased action from them. Some of the most successful shopping apps use location-based notifications to alert users about the latest discounts and deals available at their nearby stores.

4. Increase product value

Mobile apps can help in the delivery of products and services in a much more effective and timely manner. Highlight and promote the most valuable aspects of products or services through the app and increase their effectiveness with tailored options and features.

5. Faster and Seamless experience

Apple and Google have minimum speed requirements to list mobile apps. This ensures a quicker and smoother experience for users resulting in more action and higher engagement levels. Frequent and thoughtful testing is the key to maintain a best-in-class experience that attracts and converts users.

6. New revenue streams

There are several other ways of making money using an app outside of the core reasons. Using in-app advertisement and sponsorship methods, apps can generate money through third party. Apps can also be monetized by introducing in-app purchases. It is however important to not sacrifice the customer’s convenience or the core purpose of the app on the altar of side earnings.

7. Increase brand image

A mobile app makes any business, big or small stand out, and gives the business an impression of being tech-savvy. Mobile Application Development Services also make the details (location, contact, etc.) about your business more easily available, which is obviously very good for the company.

8. Makes it easier to promote products

Companies with mobile apps make better impressions than those without one. A mobile application will make a business stand out. Frequent updates help develop customer interest in the company’s products. It will also help save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards.

9. Increased and faster sales

Mobile application is a tool for increased sales as it attracts and retains customers. All a business needs to do to meet up sales deadlines using applications is to create push notifications about promotions, bonuses and discounts to motivate customers to make a purchase. This can be sent to as many customers across certain geographical locations, times and periods. A “limited time” promotional coupons can be sent via mobile business app to customers. Such promotions encourage sales and will also provide publicity to the business.

10. Analytics made easy

Every efficient marketing campaign requires good analytics. The mobile app technology has immensely helped in the sourcing of information regarding customer preferences, how they use money and time and other important facts that would help place the business in a position to increase production and sales. A mobile app will help business owners track downloads, user engagement, and the products that users show interest in. It’ll also help determine how to make products more customers oriented.

Get in touch with our team to discuss IT staffing and software development solutions that can supersede your existing solutions on mobile and web applications.