Prioritize These 4 Features in Your Mobile App Development Process

Mobile device usage has seen incredible growth in the past decade. As such, software development has seen a huge impact on the amount of technology geared towards the mobile market.

 

More shoppers have been using their mobile phones and tablets for the sake of convenience. As a result, businesses are developing apps or optimizing web design specifically for mobile users.

 

Having apps and mobile-friendly web design helps maximize potential sales and growth. Here are the essential features a mobile app development process should include.

 

1. Security

 

Identity theft and financial hacks are becoming common.  For preventative purposes, it is important to make sure that an app is secure and protected against these threats. Many apps require credit card information, especially when an e-commerce function is integrated.

 

Businesses should always ensure that their clients are protected.  They should be transparent on how the client data are being used in the app. The policies and practices should be clearly outlined before users are being asked to provide personal information. In this way, the users will trust the company and will feel that the business has credibility. Users providing their financial information online show their trust in the app and will likely use it more.

 

2. Ease of Navigation

 

Poor design is one of the main reasons why an app is deleted. Most users consider the overall usability and user-friendly design as key functions of a great app.

 

A mobile device does not have a keyboard nor a mouse, so typing should be minimized when designing an app. Users also favor having to scroll instead of clicking. Scrolling feels natural and shows more content quickly because there is no need to wait for pages to load. Imagine having to click through 5 pages of a top 10 list instead of just scrolling through it on a single page.

 

3. Social Media Integration

 

In 2017, it was reported that there are over 3 billion active social media users globally.  That being said, social media has an extensive influence in our lives, including the way we do business.  More than being a platform to share photos and status updates, social media has transformed into an essential tool for businesses to reach their customers.

 

Integrating social media in mobile apps offers expanded brand awareness. Users can share posts about the business, thus reaching more people. Social media integration brings increased visibility and recognition to potential customers or users of the app.

 

4. User Feedback

 

Having the ability to provide feedback gives users the satisfaction that they are being heard. This also lessens the need for them to call or email the support team. It will help the business by having an understanding of what the users want, the things that need to be changed, or the things the users want to see in the app. It is imperative that businesses constantly improve their apps to provide value to their clients.

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The Importance of Custom Mobile App Development

Recent research shows that 90% of mobile time is spent in apps, with only 10% browsing the internet. E-commerce app numbers are even higher with users spending an average of 201.8 minutes per month shopping, compared to 10.9 minutes/month for website users.

 

Today, mobile apps are not only a requirement but a necessity. Statistics show that they have quickly become the main feature for businesses around the world as they offer a unique way to connect with customers, increase sales, and improve brand recognition. If your business has an app, customers won’t settle for basic features with limited use. Instead, they want quick loading, easy integration with other apps, and a high degree of interactivity. Because of this, more and more businesses are realizing that they need to hire an app development company like Charter Global, which specializes in custom mobile app development.

 

Drawbacks of Non-custom Apps

 

While regular, out-of-the-box apps are often sought after due to their low cost, businesses often end up paying the price later on. Non-custom apps are usually sluggish, can’t fully showcase a business’s brand, will have performance challenges, poor user experience and are not scalable. Cookie-cutter applications also will not always be able to keep up with third party application updates as they quickly start to run on outdated technology.

 

It is important to look at a mobile app as a long-term investment and treat it as such. With careful planning and an experienced development team you should be able to create an app that has the ability to expand as your business grows.

 

What Does Custom Mobile App Development Entail?

 

Generic or cookie cutter apps can be hard to personalize whereas custom apps should easily integrate with other applications and platforms as well as have the ability to integrate with the latest technologies such as intuitive (machine learning) navigation, augmented reality, sensors based or shopping features, or an app style that has never been seen before. In addition, a custom app allows for an increase in efficiencies, scalability, security, user experience, and ease of maintenance.

 

Full-Service Mobile App Development with Charter Global

 

The first two steps of a custom app is understanding the ultimate goal of what you’re trying to achieve and ensuring that there is a need for the app. Next comes the creation of a wireframe, which lays out a mockup of the app’s main requirements. From there, our team will help you determine a style guide to narrow down how your overall brand will apply to the app itself (colors, logos, fonts, etc.). We will then work through agile sprints to quickly roll out a functional design, and then develop, test, evaluate, and optimize the app for the market. Once your fully customized app is ready, it’s time to launch it in the Play Store or Apple Store. After the launch we can also monitor the health status of the applications, crashes, and ratings & reviews

 

At Charter Global, you can always expect the highest quality of services at reasonable costs. Our full-service mobile app developing team ensures that your custom build is easy to use, compatible with your business systems and required integrations, and most importantly, meets your customer’s needs and expectations.

 

Contact us today for more information on how we can help you build your own custom app that fits your business needs.

 

Editor’s note: This post was originally published in early 2021 and has been updated for comprehensiveness.

 

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