How to Plan Your Mobile App Development Strategy?

 Let’s consider how to plan your mobile app development strategy.

Step 1. Outline the company’s overall strategy

Identify your company’s mission, vision, goals, and targets. It will help you to understand how your app will meet your customers’ and company’s needs.

Step 2. Identify your target users

Developing a business plan for a mobile app also requires a thorough analysis of your target customers. This analysis should be based on their age, gender, preferences, needs, and pains. For instance, if you want to launch an app for learning new languages, your audience will consist primarily of young people motivated to learn new foreign languages.

Step 3. Analyze your competitors

One of the most important elements in the app development business plan is an effective competitor analysis. Due to the fact that app stores are crowded by numerous applications of similar types.

Step 4. Decide on a type of app you want to create

Choosing the type of app you need is one of the most significant stages of app development. Keep in mind that native apps support only one platform while hybrid apps can work on several platforms but with limitations on the functional side.

Step 5. Decide on development methodology

You can choose between two methodologies: Agile and Waterfall. If you stick to the Waterfall methodology, you decide on the parameters of app development at the very beginning and develop the app step by step, but it’ll take longer until you’ll see the first prototype of the working app. With Agile methodologies, you can develop several sections of an app simultaneously and introduce changes at any stage of the development process.

Step 6. Create an effective marketing strategy

Last, but not least, the point in mobile strategy is marketing. If you want to make your app visible, think about the platforms that you want to target, and how you will measure the convergence. For instance, in the case of app development, your tools will include the number of downloads, sales, app analytics, etc.

There are a lot of tools that will help you to promote your app. One of them is app store search optimization, which makes your app visible to the users. With the same aim, you can use search ads in app stores. You can also use such a tool as AppMachine, which will help you to advertise your app among your clients. Finally, one of the most effective and powerful tools is social media advertising (Instagram, Facebook, TikTok, etc.).

Conclusion:

Without an effective and thought-out mobile development strategy, it would be impossible for your business to become visible online. Thus, before you decide to create an app for your business, elaborate a step-by-step strategy that will make the process planned.

Reference Links:

https://www.charterglobal.com/technology-solutions/mobile-application-development-services/

https://www.charterglobal.com/enterprise-mobile-application-development-strategy/

Custom Mobile App Development – Charter Global

Here are some of the reasons why custom mobile app development is important and why your enterprise must opt for it at the earliest:

Custom mobile apps: Importance

The importance of having a well-designed mobile app cannot be overstated, especially for a business. Whether it’s a small business or a large one, a mobile app is necessary if you want to gain the upper hand. Still not convinced? Well, you’ll be once you go through the reasons mentioned below:

Customers need 24*7 visibility

As mentioned earlier, the best way to reel more customers in is by making yourself visible at all times. A mobile app will help you do that. Customers will be able to trust you better if they have easy access to your business via an app.

Your business requires a direct marketing channel

Every business needs a promising marketing technique. A mobile app can be easily used to connect to your customers in that regard. Need a channel to disseminate new information to your customers? Use push notifications via your business app and convey anything as and when you want.

Important for brand building

Building a brand is a time-consuming process and certainly a tricky one. But if you leverage a mobile app right, you’ll discover unlimited possibilities for brand building and recognition. It largely depends on how you design your mobile app. You need to make it interesting, functional, and upbeat so as to involve as many customers as possible. As the level of engagement increases, your brand’s recognition will also increase.

To stand out from the competition

Small businesses usually don’t go for a mobile app right away. This is where you can gain an edge over your competitors. Providing your customers a mobile app will definitely make you stand out. As for the large businesses, if you already have an app, you can work on it to improve its functionality and make it more engaging.

Custom mobile apps: Benefits

Custom mobile app development can benefit your business in multiple ways. Here are some of them:

Greater efficiency: 

Business apps are usually custom-built according to the business requirements. This can help improve efficiency when it comes to your employees. This can also lead to increased productivity which in turn, could result in a greater ROI.

Simplifies project management:

Custom apps make it easy to manage a project as these can be used to keep track of the progress and the associated deadlines. All the stages of a project can be kept under check easily with the help of a suitable app.

Improved scalability

Unlike a regular app, a custom mobile app is built keeping in mind certain parameters that are likely to change in the future. For example, as your business grows, your app needs to be robust enough to handle the increasing load. A custom app, in that case, can easily be scaled up to suit the requirements.

Aids customer relationship

Businesses are all about quality customer engagement. To accomplish that, they must connect to their customers and build long-term relationships. A custom mobile app can be used to send personalized updates to customers. Also, a feedback section can help you interact with your customers better and thus, aid your business.

Modern businesses need a platform to connect with their audience better. Custom mobile apps can be the perfect solution. Get to know about their importance of custom mobile app development.

https://www.charterglobal.com/importance-of-custom-mobile-app-development/

Develop Exceptional Apps with Charter Global

Not really sure where to start? You need not worry. All you need to do is outsource custom mobile app development to Charter Global. Our qualified developers know application development inside out and can easily come up with the right solution for your business. Drop a line or two at info@charterglobal.com to get started.

Reasons Why Mobile Apps Fail | Charter Global

The speed at which the mobile industry is growing is consistent with the speed of apps proliferation. New apps are added to app stores almost daily, where they compete for user attention. Among other reasons, the increased competition has also increased the chances of failure. When apps fail, money, time and other resources are lost, therefore no app developer wants a failed app. Knowing the causes of app failures will help to avoid these pitfalls in order to ensure success. Because of this, all factors must be put into consideration to understand the reasons why mobile apps fail from the business, development, user, and marketing aspects.

Business Reasons for Mobile App Failure

Building a custom mobile app development company that will succeed requires a solid business strategy. Without a good strategic plan, there could be a delay in the development process or with a poor-quality product being built. In addition, when the strategy does not take users into account, user-related issues may come back up that could have been avoided from the start. Other developers get distracted from their initial strategy by trying to over-perform, hence leading to a disaster. A great tip towards mobile app strategy is to thoroughly evaluate the reasons for building the app and how to best provide value with it.

Another business mistake some developers make is blowing the budget. In order to prepare the budget, thorough evaluations and careful estimates of the time and resource requirements to build a great product must be made.

Development Reasons for Mobile App Failure

It’s frustrating for users when an app performs slowly, reports lots of errors, crashes often, or functions abnormally. In turn, those users may leave negative reviews, impacting future sales and downloads. The developer wouldn’t have these issues if the following problems were taken care of:

Device compatibility: It is always very important to check apps for compatibility with operating systems, and carrier networks and devices. Every mobile platform has its own individual interface guidelines and operates in unique ways.

Quality assurance: Do not launch the app without QA automatic testing. If an app is not tested properly, the user experience will be ruined with bugs.

User Reasons why Apps Fail

A study showed that 80% of users try a problematic app 3 times or less before deleting it (and of course leaving bad feedback). A crashing or freezing app can be frustrating. Who would stick to a non/slow-performing app when there are better options out there?

Every mobile app must offer a compelling user experience to be deemed successful. Take major note of the user design, not forgetting load time and available features. A major focus must be placed on UX/UI best practices.

Secondly, an over-complicated app is not needed! Keep it simple. Users are much more comfortable with simple elegant app designs. Businesses trying to create an all-in-one app that solve every problem will end up with an app that’s only good for the trash can.

Marketing Reasons why Mobile Apps Fail

In this age of unlimited apps, marketing is crucial to the success of an app. Therefore, current marketing trends must be known for a great mobile app marketing strategy to succeed. Here is a list of marketing mistakes developers make:

1. Weak or no marketing
2. Poor market research
3. Neglecting the competition
4. Ignoring customer feedback and engagement

Always put these factors in perspective for a successful application launch. This will help to prevent/remedy any mistakes that could make a failed app.

Contact Us

A lot of thought is required when developing a mobile app. Let Charter Global help by providing your enterprise a full-service mobile app development. Contact us today.