The Benefits of Using a Mobile App during the Epidemic

As the recent epidemic has impacted the far reaches of the globe, no industry has been left untouched. To curve the number of cases, people have been limited in almost every aspect of their lives: getting groceries, going to work, shopping for clothes, picking up medicines, etc. Businesses have struggled with the forced closings and mandated limitations on how many people can be in a building at one time. As a result, people have started looking at alternative ways to support their favorite restaurants, shops, and stores to protect both themselves and their communities from spreading the disease.

With more people at home, the use of technology has never been more important. Mobile apps, especially, have had an incredible impact on customer engagement and revenue source for businesses all over the world that have had to shut down in-person stores.

While some companies might believe that their type of service or product does not warrant mobile app development, you would be surprised just how many in each industry there are. Schools and colleges have greatly increased their use of teaching apps to minimize the impact of shutting down schools. Shopping mall stores have turned their focus onto keeping their apps easy to use to encourage former in-person shoppers to transition to online users. Technology companies have utilized more online meeting apps and collaboration software than ever before. Each industry has started to adapt.

Everything that has happened due to the epidemic has left a profound impact on the way customers use products, search for information, and engage with businesses. In following this shift, companies would be missing out on a large portion of their audience if they didn’t make it easier for their customers during this time to see their products and services.

Apps can differentiate your business from your competitors and give you an advantage. You can now reach your customers wherever they are. Through mobile apps, people can access a company’s brand from almost anywhere in the world. Brand recognition is improved through the usage of applications and customer loyalty will soar. When a company is better able to connect with its customers, they are much more likely to be a repeat customer and recommend your business to their friends. As the cycle continues, your revenue will only grow.

While the initial cost of a mobile app deters a lot of businesses, making this investment in your business is critical in a time like this. Unfortunately, no one can predict the future. However, by making yourself more visible at all times, your business is much more likely to be less impacted by major events in the future. When you need a new application developed or an older application updated, give Charter Global a call for a free consultation!

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How to Turn Your Website into a Mobile App

Every business has a website and every business needs a mobile app. The benefits of having a mobile app can increase customer engagement, loyalty, and visibility of your service or product. There are two ways you can turn your website into an app – through a converter platform, or by using a development company specializing in mobile apps.

Use a Converter Platform

Converter platforms are a DIY (Do It Yourself) option for somewhat tech-savvy individuals. Building your app is typically easy to use with templates and different drag and drop options to choose from. However, many converter platforms only allow you to create an app that opens your website within a mobile browser (and that is the app). This doesn’t offer any new functionality or experience for your customers, so it’s important to know what type of result you’ll get when using a converter platform.

Converter platforms can be a cost-effective option for smaller businesses hoping to see a return before hiring an app development company for more unique app options. For the most part, a converter will only be used to copy over website information with no extra functionality. However, depending on the converter platform you use, you will be able to add a blog and/or social media sharing options.

Use an App Developer company

Businesses using an app development company will see many more customized options and greater functionality within the app than if they were to use a converter platform. These types of apps can be integrated within already existing company systems, will load faster than converter platform apps, and can grow with a business.

Instead of being limited to one type of app, a development company can create an app for whichever operating system you need (whether it’s Apple, Android, Google, etc.). A mobile app development team will be able to create an easy to use app that engages your customers in a way that isn’t possible with converter platforms.

The Charter Global Process

Our app development process includes five steps:

1. Our team collaborates with you to see what type of solution you need.
2. We will create a rough draft of wireframes to your specifications.
3. We start rolling out the first round of your functional, user-centered design.
4. We work with you to test, evaluate, and optimize your new app.
5. Your app is launched on the Play Store and App store once you’re completely satisfied.

Let the Charter Global team create the perfect app for your business! Contact us today for a free quote.