Reasons why you should opt for mobile
app:
1. Increased customer engagement.
A staggering 83% of all smartphone users
begin their day by looking at their smartphones and using apps.
According to CNN, the average American accumulates 10 hours of screen
time daily. This is something businesses should take advantage of to
ensure they reach as much customers as possible. The level of
engagement mobile apps receive is several times higher than that of
normal websites. With a well designed and user-friendly mobile app,
visibility to a wider range of customers and prospective is
guaranteed.
2.
Brand Awareness and Recognition
One easy way to put your brand out there
in the market is through custom
mobile
app development. Owning an app puts the business in the face
of consumers as a solid vendor they can rely on as they make their
buying decisions from the few or many choices available. Users easily
associate a brand with its mobile
app
types
and the experience they get as they use the app never leaves them,
hence the importance of creating a great app. A mobile app will keep
reminding users about the brand. Even when they’re offline or using
other apps, they will regularly view the app icon in their app list.
This would always keep the vendor at the forefront of customers’
minds.
3.
To take advantage of location-based tracking
Location tracking is very important in
app development, as it opens the door to new ways of targeting
customers for different marketing campaigns and driving increased
action from them. Some of the most successful shopping apps use
location-based notifications to alert users about the latest
discounts and deals available at their nearby stores.
4.
Increase product value
Mobile
app development
company can help in the delivery of products and services in
a much more effective and timely manner. Highlight and promote the
most valuable aspects of products or services through the app and
increase their effectiveness with tailored options and features.
5.
Faster and Seamless experience
Apple and Google have minimum speed
requirements to list mobile
application
development company. This ensures a quicker and smoother
experience for users resulting in more action and higher engagement
levels. Frequent and thoughtful testing is the key to maintain a
best-in-class experience that attracts and converts users.
6.
New revenue streams
There are several other ways of making
money using an app outside of the core reasons. Using in-app
advertisement and sponsorship methods, apps can generate money
through third party. Mobile
Apps
can also be monetized by introducing in-app purchases. It is however
important to not sacrifice the customer’s convenience or the core
purpose of the app on the altar of side earnings.
7.
Increase brand image
A mobile app makes any business, big or
small stand out, and gives the business an impression of being
tech-savvy. Mobile
App
Development
also make the details (location, contact, etc.) about your business
more easily available, which is obviously very good for the company.
8.
Makes it easier to promote products
Companies with mobile apps make better
impressions than those without one. A mobile
application development
will make a business stand out. Frequent updates help develop
customer interest in the company’s products. It will also help save
money and effort in other types of promotional techniques, such as
advertisements in newspapers and billboards.
9.
Increased and faster sales
Mobile application is a tool for
increased sales as it attracts and retains customers. All a business
needs to do to meet up sales deadlines using applications is to
create push notifications about promotions, bonuses and discounts to
motivate customers to make a purchase. This can be sent to as many
customers across certain geographical locations, times and periods. A
“limited time” promotional coupons can be sent via mobile
business app to customers. Such promotions encourage sales and will
also provide publicity to the business.
10.
Analytics made easy
Every efficient marketing campaign
requires good analytics. The mobile
app technology has immensely helped in the sourcing of
information regarding customer preferences, how they use money and
time and other important facts that would help place the business in
a position to increase production and sales. A mobile
app will help business owners track downloads, user
engagement, and the products that users show interest in. It’ll
also help determine how to make products more customers oriented.
