How to Plan Your Mobile App Development Strategy?

 Let’s consider how to plan your mobile app development strategy.

Step 1. Outline the company’s overall strategy

Identify your company’s mission, vision, goals, and targets. It will help you to understand how your app will meet your customers’ and company’s needs.

Step 2. Identify your target users

Developing a business plan for a mobile app also requires a thorough analysis of your target customers. This analysis should be based on their age, gender, preferences, needs, and pains. For instance, if you want to launch an app for learning new languages, your audience will consist primarily of young people motivated to learn new foreign languages.

Step 3. Analyze your competitors

One of the most important elements in the app development business plan is an effective competitor analysis. Due to the fact that app stores are crowded by numerous applications of similar types.

Step 4. Decide on a type of app you want to create

Choosing the type of app you need is one of the most significant stages of app development. Keep in mind that native apps support only one platform while hybrid apps can work on several platforms but with limitations on the functional side.

Step 5. Decide on development methodology

You can choose between two methodologies: Agile and Waterfall. If you stick to the Waterfall methodology, you decide on the parameters of app development at the very beginning and develop the app step by step, but it’ll take longer until you’ll see the first prototype of the working app. With Agile methodologies, you can develop several sections of an app simultaneously and introduce changes at any stage of the development process.

Step 6. Create an effective marketing strategy

Last, but not least, the point in mobile strategy is marketing. If you want to make your app visible, think about the platforms that you want to target, and how you will measure the convergence. For instance, in the case of app development, your tools will include the number of downloads, sales, app analytics, etc.

There are a lot of tools that will help you to promote your app. One of them is app store search optimization, which makes your app visible to the users. With the same aim, you can use search ads in app stores. You can also use such a tool as AppMachine, which will help you to advertise your app among your clients. Finally, one of the most effective and powerful tools is social media advertising (Instagram, Facebook, TikTok, etc.).

Conclusion:

Without an effective and thought-out mobile development strategy, it would be impossible for your business to become visible online. Thus, before you decide to create an app for your business, elaborate a step-by-step strategy that will make the process planned.

Reference Links:

https://www.charterglobal.com/technology-solutions/mobile-application-development-services/

https://www.charterglobal.com/enterprise-mobile-application-development-strategy/

Top Mobile App Development Trends of 2021

Mobile apps are considered to be the most wonderful technological innovations of all time. It has changed the way people shop, work, communicate and live. With time, mobile apps have evolved by adopting newer technological trends. This is where the role of a good mobile app development company comes into play. Such a development company lets businesses build mobile apps that enhance their reach and boosts productivity.

In 2021 and beyond, certain technology trends will rein the world of mobile app development. The same has been listed below:

Artificial Intelligence (AI)

Artificial Intelligence is now penetrating different business sectors and it is said to have a positive influence on people’s lives. Computers and machines now use machine learning or AI to carry out the tasks performed by humans. In 2021 and beyond, the use of AI for mobile app development will increase to a greater extent and so does the use of app builders for the same. Such a step will increase the cost-effectiveness of the project apart from offering better outcomes.

The lack of enough user engagement remains one of the main reasons for the failure of mobile apps. AI lets the developers analyze the apps for user behavior and collect insights about what users want. The developers will be able to know how the users are using the app and what they are looking for in it using AI. The feedback is then used by developers to make improvements in the app. AI lets the developers customize apps in different ways with new possibilities.

Internet of Things (IoT)

IoT technology has been popular in the digital marketplace for some years now. With more mobile devices being created across the world, the opportunities to explore and apply IoT technology are increasing too. The increasing popularity of IoT in mobile app development has led to a boost in smart home technology.

Cloud-based Mobile Apps

The market of cloud services grew in the period of 2019-2020 with a rise of 17% by jumping from $227.8 billion to $266.4 billion. You can store and access data quickly and more securely using cloud technology due to the scalability and flexibility feature it offers the users. Now mobile app development can include cloud technology and this helps in offering enhanced customer experience while cutting down on the development costs.

React Native development:

React Native framework comes from Facebook and is used for cross-platform app development for Android and iOS platforms. React developers make use of React and JavaScript to develop native mobile applications. During the development, developers follow Node.js to complete the backend of the application. React Native brings together low operational costs, hardware access, and native-like features in app development. This is the reason why top mobile app development companies choose React Native for cross-platform app development.

Instant Mobile Apps:

Instant apps are actually software programs that were introduced in 2016 by Google as a part of their App Project. Users can access applications on their mobile devices without having to download it. They work as a website but offer functionality like an app. This makes them more convenient for mobile users. Such an app comes with exciting user interfaces and takes up less space on the phone. Many businesses have benefitted from instant apps in the form of increased conversion rates. Now it is possible for the users to just use a single part of the app as Google now lets the developers modularize the app as needed. It is true that such a feature makes the app all the more interesting but, you need to hire mobile app developers with the right expertise for the job.

Final thoughts

Mobile apps are getting more sophisticated in this digitized world. New technologies are used in these mobile apps to implement software updates. This does not mean you need to follow every upcoming technology trend in your mobile app development project. In short, you need to be sure you only use the technologies which can benefit your business.

How much does it cost to develop an App?

This question is among the initial ones that are being asked when any app development project begins. App development cost estimate is what sits at the very bottom of any mobile app development budget. Quite often a company owner finds herself trying to answer these two questions – how much does it cost to make an app for my business by hiring a professional versus how much does it cost to make an app by myself.

As much as we would like to put a finger on the cost of app development, we can only come up with an estimate, simply because each app development process involves many factors that collectively influence a final cost figure. Luckily there are several app development budgets forming factors that will help you to shape the development cost of an app. So, an app development cost breakdown comes down to:

App functionality and purpose – what an app will actually be capable of doing for its users.

Mobile platforms and devices are supported – whether an app will be developed for iOS only or has an Android / Windows Mobile version as well. What specific devices will it support, e.g. iPhone 6S, iPhone 6S+, Samsung Galaxy S6, and so on?

Integration points – will an app be integrated with third-party apps that will be the source of its content.

Use of visual objects – complexity of visual objects inside of an app will significantly influence the cost.

Use of smartphone hardware features – whether an app will be using such smartphone features as GPS navigation, NFC technology, motion co-processor, and other technologies that are packed into smartphones or tablet computers.

Maintenance plan – once an app development project is over, certainly it will require technical support from its developer.

What Should I Budget For? Keep in mind, what you pay for in the software developing world will determine the quality of the application you receive in the end. While basic applications can be created for less, a complex application will be more expensive depending on the integrations, APIs, maintenance, support, and the operating system is used.

Let our expert consultants at Charter Global help you determine just what to expect, so you can begin to develop a strategic plan and forecast your fiscal budget for your 2021 application development! schedule a consultation with Charter Global to find you the perfect fit.

How much does it cost to make an app in 2021? Know the latest costs and trends in Mobile Application Development. We at charter global provide the best Mobile Application Solutions!!

https://www.charterglobal.com/building-a-2021-budget-for-your-app-development/

The Benefits of Using a Mobile App during the Epidemic

As the recent epidemic has impacted the far reaches of the globe, no industry has been left untouched. To curve the number of cases, people have been limited in almost every aspect of their lives: getting groceries, going to work, shopping for clothes, picking up medicines, etc. Businesses have struggled with the forced closings and mandated limitations on how many people can be in a building at one time. As a result, people have started looking at alternative ways to support their favorite restaurants, shops, and stores to protect both themselves and their communities from spreading the disease.

With more people at home, the use of technology has never been more important. Mobile apps, especially, have had an incredible impact on customer engagement and revenue source for businesses all over the world that have had to shut down in-person stores.

While some companies might believe that their type of service or product does not warrant mobile app development, you would be surprised just how many in each industry there are. Schools and colleges have greatly increased their use of teaching apps to minimize the impact of shutting down schools. Shopping mall stores have turned their focus onto keeping their apps easy to use to encourage former in-person shoppers to transition to online users. Technology companies have utilized more online meeting apps and collaboration software than ever before. Each industry has started to adapt.

Everything that has happened due to the epidemic has left a profound impact on the way customers use products, search for information, and engage with businesses. In following this shift, companies would be missing out on a large portion of their audience if they didn’t make it easier for their customers during this time to see their products and services.

Apps can differentiate your business from your competitors and give you an advantage. You can now reach your customers wherever they are. Through mobile apps, people can access a company’s brand from almost anywhere in the world. Brand recognition is improved through the usage of applications and customer loyalty will soar. When a company is better able to connect with its customers, they are much more likely to be a repeat customer and recommend your business to their friends. As the cycle continues, your revenue will only grow.

While the initial cost of a mobile app deters a lot of businesses, making this investment in your business is critical in a time like this. Unfortunately, no one can predict the future. However, by making yourself more visible at all times, your business is much more likely to be less impacted by major events in the future. When you need a new application developed or an older application updated, give Charter Global a call for a free consultation!

Read More: 

https://www.charterglobal.com/the-benefits-of-using-a-mobile-app-during-the-epidemic/

Contact us today for a FREE quote or estimate!


https://www.charterglobal.com/contact-us/

Reasons to Create a Mobile App Development for Your Business | Charter Global

Reasons why you should opt for mobile app:

1. Increased customer engagement.

A staggering 83% of all smartphone users begin their day by looking at their smartphones and using apps. According to CNN, the average American accumulates 10 hours of screen time daily. This is something businesses should take advantage of to ensure they reach as much customers as possible. The level of engagement mobile apps receive is several times higher than that of normal websites. With a well designed and user-friendly mobile app, visibility to a wider range of customers and prospective is guaranteed.

2. Brand Awareness and Recognition

One easy way to put your brand out there in the market is through custom mobile app development. Owning an app puts the business in the face of consumers as a solid vendor they can rely on as they make their buying decisions from the few or many choices available. Users easily associate a brand with its mobile app types and the experience they get as they use the app never leaves them, hence the importance of creating a great app. A mobile app will keep reminding users about the brand. Even when they’re offline or using other apps, they will regularly view the app icon in their app list. This would always keep the vendor at the forefront of customers’ minds.

3. To take advantage of location-based tracking

Location tracking is very important in app development, as it opens the door to new ways of targeting customers for different marketing campaigns and driving increased action from them. Some of the most successful shopping apps use location-based notifications to alert users about the latest discounts and deals available at their nearby stores.

4. Increase product value

Mobile app development company can help in the delivery of products and services in a much more effective and timely manner. Highlight and promote the most valuable aspects of products or services through the app and increase their effectiveness with tailored options and features.

5. Faster and Seamless experience

Apple and Google have minimum speed requirements to list mobile application development company. This ensures a quicker and smoother experience for users resulting in more action and higher engagement levels. Frequent and thoughtful testing is the key to maintain a best-in-class experience that attracts and converts users.

6. New revenue streams

There are several other ways of making money using an app outside of the core reasons. Using in-app advertisement and sponsorship methods, apps can generate money through third party. Mobile Apps can also be monetized by introducing in-app purchases. It is however important to not sacrifice the customer’s convenience or the core purpose of the app on the altar of side earnings.

7. Increase brand image

A mobile app makes any business, big or small stand out, and gives the business an impression of being tech-savvy. Mobile App Development also make the details (location, contact, etc.) about your business more easily available, which is obviously very good for the company.

8. Makes it easier to promote products

Companies with mobile apps make better impressions than those without one. A mobile application development will make a business stand out. Frequent updates help develop customer interest in the company’s products. It will also help save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards.

9. Increased and faster sales

Mobile application is a tool for increased sales as it attracts and retains customers. All a business needs to do to meet up sales deadlines using applications is to create push notifications about promotions, bonuses and discounts to motivate customers to make a purchase. This can be sent to as many customers across certain geographical locations, times and periods. A “limited time” promotional coupons can be sent via mobile business app to customers. Such promotions encourage sales and will also provide publicity to the business.

10. Analytics made easy

Every efficient marketing campaign requires good analytics. The mobile app technology has immensely helped in the sourcing of information regarding customer preferences, how they use money and time and other important facts that would help place the business in a position to increase production and sales. A mobile app will help business owners track downloads, user engagement, and the products that users show interest in. It’ll also help determine how to make products more customers oriented.

Read More: https://www.charterglobal.com/reasons-mobile-app-business/

Google Launches Flutter 1.0 | Charter Global

Google has launched its portable UI Toolkit Flutter 1.0 during its Flutter Live conference in London. Flutter 1.0 is a mobile app development platform allowing its user to write apps that share a single code base across iOS and Android with a Native User Interface.

During the launch, many compared Flutter to React Native by Facebook. React Native relies on JavaScript while Flutter relies on Dart, Google’s in-house programming language, to avoid the need for JavaScript bridge to initiate interactions with the native services by the OS platform. Dart is easy to write codes in and therefore comes with a shorter learning curve compared to JavaScript.

According to a Google post, Flutter enables the “ultimate realization” of Material Design, Google’s own design language for Android, to create a foundation for user interfaces; thus “enables users to build beautiful apps.” The platform is powered by hardware-accelerated Skia 2D that allows lightning speed transitions.

Flutter is free and an open source solutions with a BSD-style license, and includes the contributions of hundreds of developers from around the world. It also develops a new capability for developers and designers to iterate on their apps in real time.

Flutter 1.0 is the first stable release of the platform. The new version focused on stabilization and bug fixes. It also added new features such as Dart 2.1, Add to App, and Platform Views.

Dart 2.1 is an update to Dart which provides smaller code sizes, faster type checks, and better usability for type errors. According to an announcement by Google, Dart 2.1 version reduced minified output size by 17% and improved compilation time by 15%.

Add to App is a feature that will let users add Flutter easily to an existing app. Currently, the feature is in preview since the APIs and tooling are still in development.

Platform Views enables the inclusion of an Android or iPhone platform control in a Flutter app. For this to work, Google developed two platform view widgets, Android-view and UiKitView. Android support is still in preview and will soon support iOS as well.

Flutter can be used for both UI and back-end instead of using one technology stack for UI and one stack for business logic. It is also aimed to reduce a lot of code as there are customization and pre-defined libraries available in the Flutter SDK.

Google also announced Hummingbird, a web-based implementation of the Flutter runtime which enables Flutter code to run on the standards-based web without change.

Charter Global has the experience in developing mobile app development in multiple platforms. We have expert developers for Android, iOS, Xamarin, React, SAP Fiori, Wearable, and Gaming. Get in contact with us today.

Reasons to Create a Mobile App Development for Your Business | Charter Global

In a world where people are spending considerably more time on their mobile phones than on their computers, it is no longer enough as a business to only have online presence. Mobile business applications have become a necessary marketing tool for all businesses, regardless of size or industry. While many business owners may think developing an app is too expensive or an unnecessary investment, a mobile app can help a small business engage with and build their customer base, drive sales, and improve their reputation in the market.

Reasons why you should opt for mobile app development

1. Increased customer engagement.

A staggering 83% of all smartphone users begin their day by looking at their smartphones and using apps. According to CNN, the average American accumulates 10 hours of screen time daily. This is something businesses should take advantage of to ensure they reach as much customers as possible. The level of engagement mobile app types receive is several times higher than that of normal websites. With a well designed and user-friendly mobile app, visibility to a wider range of customers and prospective is guaranteed.

2. Brand Awareness and Recognition

One easy way to put your brand out there in the market is through mobile app development. Owning an app puts the business in the face of consumers as a solid vendor they can rely on as they make their buying decisions from the few or many choices available. Users easily associate a brand with its app and the experience they get as they use the app never leaves them, hence the importance of creating a great app. A Full-Service Mobile App Development will keep reminding users about the brand. Even when they’re offline or using other apps, they will regularly view the app icon in their app list. This would always keep the vendor at the forefront of customers’ minds.

3.To take advantage of location-based tracking

Location tracking is very important in mobile app development, as it opens the door to new ways of targeting customers for different marketing campaigns and driving increased action from them. Some of the most successful shopping apps use location-based notifications to alert users about the latest discounts and deals available at their nearby stores.

4. Increase product value

Mobile apps can help in the delivery of products and services in a much more effective and timely manner. Highlight and promote the most valuable aspects of products or services through the app and increase their effectiveness with tailored options and features.

5. Faster and Seamless experience

Apple and Google have minimum speed requirements to list mobile apps. This ensures a quicker and smoother experience for users resulting in more action and higher engagement levels. Frequent and thoughtful testing is the key to maintain a best-in-class experience that attracts and converts users.

6. New revenue streams

There are several other ways of making money using an app outside of the core reasons. Using in-app advertisement and sponsorship methods, apps can generate money through third party. Apps can also be monetized by introducing in-app purchases. It is however important to not sacrifice the customer’s convenience or the core purpose of the app on the altar of side earnings.

7. Increase brand image

A mobile app makes any business, big or small stand out, and gives the business an impression of being tech-savvy. Mobile Application Development Services also make the details (location, contact, etc.) about your business more easily available, which is obviously very good for the company.

8. Makes it easier to promote products

Companies with mobile apps make better impressions than those without one. A mobile application will make a business stand out. Frequent updates help develop customer interest in the company’s products. It will also help save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards.

9. Increased and faster sales

Mobile application is a tool for increased sales as it attracts and retains customers. All a business needs to do to meet up sales deadlines using applications is to create push notifications about promotions, bonuses and discounts to motivate customers to make a purchase. This can be sent to as many customers across certain geographical locations, times and periods. A “limited time” promotional coupons can be sent via mobile business app to customers. Such promotions encourage sales and will also provide publicity to the business.

10. Analytics made easy

Every efficient marketing campaign requires good analytics. The mobile app technology has immensely helped in the sourcing of information regarding customer preferences, how they use money and time and other important facts that would help place the business in a position to increase production and sales. A mobile app will help business owners track downloads, user engagement, and the products that users show interest in. It’ll also help determine how to make products more customers oriented.

Get in touch with our team to discuss IT staffing and software development solutions that can supersede your existing solutions on mobile and web applications.

Importance of Usability in Application Development

Usability is a crucial part of the application development process:

Usability means making products, systems, websites and web applications easier to use, matching them more closely to user needs and requirements. A website very often serves as the first impression to your customers – and you need to ensure it is a good one to keep them coming back. Good usability and user experience should capture the best possible human-computer interaction.

The primary benefits to users are that they can achieve their tasks easily and efficiently. This sounds simple, but the feeling of achievement that people get when they use a computer system without frustration should not be underestimated.You don’t want your users getting frustrated because they can’t navigate your site. Consider your website as the first impression your customers get, and you want that introduction to leave a pleasant memory, not a bitter one.

Components of Usability:

1. Effective – Effectiveness is the completeness and accuracy with which users achieve specified goals.
2. Efficient – Efficiency can be described as the speed in which users can complete the tasks for which they use the product.
3. Error – The ultimate goal is a system which has no errors.
4. Easy to Learn – How easy is it for users to accomplish basic tasks the first time they encounter the design?
5. Satisfaction – How pleasant is it to use the design?

Usability’s Role in the Design Process:

 

Usability plays a role in each stage of the design process.

1. Before starting the new design, test the old design to identify the good parts that you should keep or emphasize and the bad parts that give users trouble.
2. Conduct a field study to see how users behave in their natural habitat.
3. Make paper prototypes of one or more new design ideas and test them. The less time you invest in these design ideas the better because you’ll need to change them all based on the test results.
4. Refine the design ideas that test best through multiple iterations, gradually moving from low-fidelity prototyping to high-fidelity representations that run on the computer. Test each iteration.
5. Once you decide on and implement the final design, test it again. Subtle usability problems always creep in during implementation.

Charter Global help you by providing your enterprise a full service app development. Contact us today.

For more information please visit our website: 

https://www.charterglobal.com/technology-solutions/application-development/

Understanding the 3 Types of Apps: Native, Mobile, and Hybrid

A breakdown of the 3 types of apps and a list of the best cross platforms to use in mobile app development

x

Native mobile apps:

Native mobile apps are designed to be “native” to one platform, whether it’s Apple iOS, Google’s Android, or Windows Phone. The native platform can be advantageous because it tends to optimize the user experience. Because it was developed specifically for the platform, it can operate more quickly and intuitively.

Hybrid mobile apps: 

These apps can be installed on devices just like native apps, but they run through web browsers. All hybrid apps are developed through the HTML5 programming language. Though hybrid apps are not as fast or reliable as native apps, they have a greater capacity for streamlining the development process. Because you don’t have to build and maintain apps for separate platforms, your business can save on time and resources. It’s ideal for apps that primarily deliver content.

Web apps: 

Responsive websites switch to a different design when they are accessed from a mobile device. Adaptive web applications, on the other hand, scale to fit the different screen sizes of mobile devices. For these apps, the design doesn’t change. Web apps are built using the most popular programming languages, but they can’t use hardware on mobile devices or be sold in any app stores.

Charter Global leverages its experience across multiple, proven app development and ecommerce cloud-based platforms:  SAP Fiori, SAP HANA, SAP Business One, Magento, PCI DSS, Spring MVC (Framework), Magnolia CMS/ Blossom module, HTML5, CSS3, JQuery, Struts. Charter Global is also the only Oracle partner that offers native pre-configured customizable mobile apps for JD Edwards users.

Charter Global help you by providing your enterprise a full service mobile app development. Contact us today. 

For more information please visit our website: 

https://www.charterglobal.com/technology-solutions/mobile-apps/

End-to-end Application Development Services: We build applications that serve the cross-functional business needs of our clients

Charter Global offer end to end application development services that are designed to add value to your business in innumerable ways. Our team of highly qualified, professional, competent designers and developers focus on delivering high-quality end to end application development services.

Charter Global has a reputation for developing applications that mirror your business goals and marketing objectives. We are a one-stop shop that offers a full gamut of application development services. Our software development cycle is designed to help you overcome business challenges unique to your organization at every stage, and to take care of all technical painpoints in your journey.

Core Activites:

• Business Need Analysis
• Prototyping
• IOS, Android and Cross-Platform Development
• UI/UX Design and Graphics
• API/back end data services/web services/database design and implementation
• Custom Application Development
• Quality Assurance Testing
• Analytic
• Maintenance and Updates

If you are looking for any sort of end-to-end website development consultation, solution and service, you can contact one of your executives at 888-326-9933 or drop your enquiry info@charterglobal.com

We are working round the clock to help our clients with suitable solutions.

Charter Global help you by providing your enterprise a full service mobile app development. Contact us today.

For more information please visit our website:

https://www.charterglobal.com/technology-solutions/application-development/

Blog Link:

https://www.charterglobal.com/understanding-the-importance-of-usability-in-application-development/

https://www.charterglobal.com/the-recipe-for-success-in-application-development-ui-and-ux/

How to Choose the Right Platform for Mobile App Development

Today with a large number of smartphone users that are increasing rapidly, the mobile application market has become one of the great business promotion platforms. Making an app that reflects your company, its products, and services, are an awesome experience. But which application platform will you choose to make that perfect app?

1. Mobile App Development Platform – What is it Exactly?
2. Guidelines to Select the Best Mobile Application Development Platform

Here are few guidelines that would help you choose the best mobile application development platform.

1. Platform Features: The platform should also support important features like scalability, app store deployments, data synchronization and access control. A mobile application development platform should also include extensible back-end and middleware services so that it can deliver features like push notifications, authentication, and data storage.

2. Operating System Support: The majority of mobile devices run Google Android, but enterprises generally favor Apple iOS, with a smattering of Windows devices; even BlackBerry survives in some corners. Most major mobile application development platforms support both Android and iOS development and to a lesser degree Windows.

3. Cross-platform Development: Cross-platform development is the process of building a hybrid or native apps that run on multiple operating systems. The app developer creates a single code base for which the cross-platform tool automatically generates the code for the target operating system.

4. Native Apps: Native apps are ones that make use of features which are native to the mobile device like camera or GPS. Web applications are ones that are built using HTML5 and CSS3. Hybrid applications are a combination of both web and native apps. The mobile application development has to be chosen in accordance with this decision.

Charter Global help you by providing your enterprise a full service mobile app development. Contact us today.

For more information please visit our website:

https://www.charterglobal.com/technology-solutions/mobile-apps/

Blog Link:

https://www.charterglobal.com/mobile-app-development-the-three-types-of-apps/

https://www.charterglobal.com/mobile-app/