Custom Mobile App Development – Charter Global

Here are some of the reasons why custom mobile app development is important and why your enterprise must opt for it at the earliest:

Custom mobile apps: Importance

The importance of having a well-designed mobile app cannot be overstated, especially for a business. Whether it’s a small business or a large one, a mobile app is necessary if you want to gain the upper hand. Still not convinced? Well, you’ll be once you go through the reasons mentioned below:

Customers need 24*7 visibility

As mentioned earlier, the best way to reel more customers in is by making yourself visible at all times. A mobile app will help you do that. Customers will be able to trust you better if they have easy access to your business via an app.

Your business requires a direct marketing channel

Every business needs a promising marketing technique. A mobile app can be easily used to connect to your customers in that regard. Need a channel to disseminate new information to your customers? Use push notifications via your business app and convey anything as and when you want.

Important for brand building

Building a brand is a time-consuming process and certainly a tricky one. But if you leverage a mobile app right, you’ll discover unlimited possibilities for brand building and recognition. It largely depends on how you design your mobile app. You need to make it interesting, functional, and upbeat so as to involve as many customers as possible. As the level of engagement increases, your brand’s recognition will also increase.

To stand out from the competition

Small businesses usually don’t go for a mobile app right away. This is where you can gain an edge over your competitors. Providing your customers a mobile app will definitely make you stand out. As for the large businesses, if you already have an app, you can work on it to improve its functionality and make it more engaging.

Custom mobile apps: Benefits

Custom mobile app development can benefit your business in multiple ways. Here are some of them:

Greater efficiency: 

Business apps are usually custom-built according to the business requirements. This can help improve efficiency when it comes to your employees. This can also lead to increased productivity which in turn, could result in a greater ROI.

Simplifies project management:

Custom apps make it easy to manage a project as these can be used to keep track of the progress and the associated deadlines. All the stages of a project can be kept under check easily with the help of a suitable app.

Improved scalability

Unlike a regular app, a custom mobile app is built keeping in mind certain parameters that are likely to change in the future. For example, as your business grows, your app needs to be robust enough to handle the increasing load. A custom app, in that case, can easily be scaled up to suit the requirements.

Aids customer relationship

Businesses are all about quality customer engagement. To accomplish that, they must connect to their customers and build long-term relationships. A custom mobile app can be used to send personalized updates to customers. Also, a feedback section can help you interact with your customers better and thus, aid your business.

Modern businesses need a platform to connect with their audience better. Custom mobile apps can be the perfect solution. Get to know about their importance of custom mobile app development.

https://www.charterglobal.com/importance-of-custom-mobile-app-development/

Develop Exceptional Apps with Charter Global

Not really sure where to start? You need not worry. All you need to do is outsource custom mobile app development to Charter Global. Our qualified developers know application development inside out and can easily come up with the right solution for your business. Drop a line or two at info@charterglobal.com to get started.

Best Application Development Practices To Follow In 2020

There are a lot of things to keep in mind when it comes to application development. As a business, you want the best of everything for your customers but sometimes it’s hard to achieve with a limited budget and resources.

Here are some best practices to make the most out of what you can do with your application:

Think streamlined

Being able to quickly and easily understand how to use an application is one of the top things a user will look for. People would much rather choose an interface with simple design rather than one with overwhelming clutter because people do not want to waste their time combing through everything in the application.

Ask yourself  how your customers will want to navigate through the application

Where would your business be without its customers? When you think through the development of an application, you should make everything easy: Are the categories clear and obvious? Are all links titled?

Keep all the information you get from customers protected

Professional hackers steal customer information through data breaches of corporations all the time – and the result is never pretty. From the very beginning of the application development services, building up a protective security detail is essential to keeping your customer’s important information safe.

Do your research on the competition

What do they do that customers dislike? On the other hand, what do they excel at? While you never want to copy what your competitors are doing, it can be extremely helpful for the development of your application to know what will and what will not work. Instead of making the same mistakes they did, you can save money by skipping them entirely!

Be customer-driven

Here at Charter Global, we often talk about being customer-focused within every aspect of a business strategy. By thinking of the end customer, you focus on what will bring you the most profit, in the long run, returning happy customers. While it is important to stick to a budget when developing, it is even more crucial to the overall success of the application that it is spent on working on the parts of the application that make things easier, simpler, and better for your customers themselves.


Following these 2020 best practices will enable your application to better utilize the budget you set, integrate customer-focused tools, and increase your application’s chance of success once it is published. Deciding to create an application is a big decision – not to mention all the smaller


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https://www.charterglobal.com/follow-these-best-practices-when-developing-your-application/

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React vs. Angular – Which one to use?

When developing an app, it can be hard to figure out which framework to use. Across the board, there are many different options to choose from with varying features and benefits. The type of framework used is what allows the developer to alter the design, enhance performance, integrate outside sources, and create responsive pages.

Two of the most popular developer frameworks are React and Angular. With that being said, they each have their perks as well as disadvantages.

React

This framework is the older of the two and utilizes JavaScript as its programming language. It was created by Facebook and is often seen as an easier option to learn and use because of the ability to reuse certain elements across development. Because React uses Virtual DOM, developers are better able to make changes without altering or needing to fix other aspects of the application.

Updates are easier to manage with the isolated components that can be reused, saving a lot of time for coders. Additionally, the framework allows for a lot of flexibility in terms of development. The testing level of app development is quicker to get to when using the React framework with its ease of building.

Angular

Angular utilizes a programming language called TypeScript to make the coding process a bit more streamlined and easier to use (resulting in better quality development). Pre-built template designs are offered through Angular to enhance the overall performance and look of the app being created. Like React, it offers reusable options to make the developing process more efficient.

Angular has quite the learning curve. Because it can offer many ways to fix errors and is constantly changing and updating, Angular can be hard to learn for someone just getting into app development. If someone is well versed in the inner workings of Angular, however, they will find that using this framework can be extremely quick.

All in all, getting into app development requires a bit of practice and quite a lot of time spent researching. Depending on the needs of the app itself as well as someone’s experience working with development will largely determine what type of framework to use.

As an app development company with years of experience working with different frameworks, Charter Global can help you choose the one that will be best for your company. If you are determining whether to build an app for your website, we offer many mobile solutions to improve customer experience, efficiency, upgrade to the latest version, business performance across multiple platforms, operating systems, and industries.

How to Turn Your Website into a Mobile App

Every business has a website and every business needs a mobile app. The benefits of having a mobile app can increase customer engagement, loyalty, and visibility of your service or product. There are two ways you can turn your website into an app – through a converter platform, or by using a development company specializing in mobile apps.

Use a Converter Platform

Converter platforms are a DIY (Do It Yourself) option for somewhat tech-savvy individuals. Building your app is typically easy to use with templates and different drag and drop options to choose from. However, many converter platforms only allow you to create an app that opens your website within a mobile browser (and that is the app). This doesn’t offer any new functionality or experience for your customers, so it’s important to know what type of result you’ll get when using a converter platform.

Converter platforms can be a cost-effective option for smaller businesses hoping to see a return before hiring an app development company for more unique app options. For the most part, a converter will only be used to copy over website information with no extra functionality. However, depending on the converter platform you use, you will be able to add a blog and/or social media sharing options.

Use an App Developer company

Businesses using an app development company will see many more customized options and greater functionality within the app than if they were to use a converter platform. These types of apps can be integrated within already existing company systems, will load faster than converter platform apps, and can grow with a business.

Instead of being limited to one type of app, a development company can create an app for whichever operating system you need (whether it’s Apple, Android, Google, etc.). A mobile app development team will be able to create an easy to use app that engages your customers in a way that isn’t possible with converter platforms.

The Charter Global Process

Our app development process includes five steps:

1. Our team collaborates with you to see what type of solution you need.
2. We will create a rough draft of wireframes to your specifications.
3. We start rolling out the first round of your functional, user-centered design.
4. We work with you to test, evaluate, and optimize your new app.
5. Your app is launched on the Play Store and App store once you’re completely satisfied.

Let the Charter Global team create the perfect app for your business! Contact us today for a free quote.