The speed at which the mobile
industry is growing is consistent with the speed of apps
proliferation. New apps are added to app stores almost daily, where
they compete for user attention. Among other reasons, the increased
competition has also increased the chances of failure. When apps
fail, money, time and other resources are lost, therefore no app
developer wants a failed app. Knowing the causes of app failures will
help to avoid these pitfalls in order to ensure success. Because of
this, all factors must be put into consideration to understand the
reasons why mobile
apps
fail from the business, development, user, and marketing aspects.
Business
Reasons for Mobile App Failure
Building a custom
mobile app development company that will succeed requires a
solid business strategy. Without a good strategic plan, there could
be a delay in the development process or with a poor-quality product
being built. In addition, when the strategy does not take users into
account, user-related issues may come back up that could have been
avoided from the start. Other developers get distracted from their
initial strategy by trying to over-perform, hence leading to a
disaster. A great tip towards mobile
app
strategy is to thoroughly evaluate the reasons for building
the app and how to best provide value with it.
Another business mistake some developers
make is blowing the budget. In order to prepare the budget, thorough
evaluations and careful estimates of the time and resource
requirements to build a great product must be made.
Development
Reasons for Mobile App Failure
It’s frustrating for users when an app
performs slowly, reports lots of errors, crashes often, or functions
abnormally. In turn, those users may leave negative reviews,
impacting future sales and downloads. The developer wouldn’t have
these issues if the following problems were taken care of:
Device compatibility: It is always
very important to check apps for compatibility with operating
systems, and carrier networks and devices. Every mobile platform has
its own individual interface guidelines and operates in unique ways.
Quality assurance: Do not launch
the app without QA
automatic
testing.
If an app is not tested properly, the user experience will be ruined
with bugs.
User
Reasons why Apps Fail
A study showed that 80% of users try a
problematic app 3 times or less before deleting it (and of course
leaving bad feedback). A crashing or freezing app can be frustrating.
Who would stick to a non/slow-performing app when there are better
options out there?
Every mobile app must offer a compelling
user experience to be deemed successful. Take major note of the user
design, not forgetting load time and available features. A major
focus must be placed on UX/UI
best practices.
Secondly, an over-complicated app is not
needed! Keep it simple. Users are much more comfortable with simple
elegant app designs. Businesses trying to create an all-in-one app
that solve every problem will end up with an app that’s only good
for the trash can.
Marketing
Reasons why Mobile Apps Fail
In this age of unlimited apps, marketing
is crucial to the success of an app. Therefore, current marketing
trends must be known for a great mobile app marketing strategy to
succeed. Here is a list of marketing mistakes developers make:
- Weak or no marketing
- Poor market research
- Neglecting the competition
- Ignoring customer feedback and engagement
Always put these factors in perspective
for a successful application launch. This will help to prevent/remedy
any mistakes that could make a failed app.
Contact
Us
A lot of thought is required when
developing a mobile app. Let Charter Global help by providing your
enterprise a full-service mobile app development. Contact
us today.
