Improve In-App Conversion Rates with A/B Testing

Mobile apps are loaded with possibilities for businesses. They literally put a direct connection to your company, its products, and services in the hands of your customers and prospects, enabling a clear line for marketing messages, engagement, and purchases. The question is how to make sure that your app creates conversion results. A big part of the answer is in A/B Testing.

A/B Testing Defined

A/B testing is a way to evaluate user interaction with two or more different versions of an app. First, we randomly distribute version A and version B (or more) to potential users. Then, by measuring interaction with both versions, we determine which one is more likely to achieve our client’s objectives for things like ease of use, accessibility, and engagement – all of which yield better conversions.

What to Look for in an A/B Test Process

The key to productive A/B testing is to ensure that the differences between the A and B versions of the app are clear and measurable. Include too many variables, and it will be impossible to gauge which components are driving differences in your testers’ behavior. Include too few, and you waste time while gathering granular information over iteration after iteration. The right app developer will help you design an A/B test that connects the right updates to the behaviors and outcomes that will be most beneficial to your business. And they should deliver the results of those tests in a clear, cogent, actionable report.

Benefits and Advantages: Why A/B Testing is a Worthwhile Investment

As you and your development partner evaluate how different versions of your app can drive conversion behavior, you can – and should – leverage your A/B testing process to offer insights into other potential success factors. Whether you’re planning an app update or you’re about to launch version 1.0, the right A/B testing partner will help you:

• Improve user engagement. Simple tweaks to the buttons, font styles, colors, headings, and images can improve your user interface, making it easier to read content, reach out for information, and make purchases.

• Simplify analysis. A/B Testing can simplify your ability to analyze and identify how people engage with different components of your app. By identifying core differences, you won’t have to wonder whether any given variable will make a difference to your audience. You’ll know.

• Make low-risk modifications. A/B Testing will demonstrate where your app will benefit from minor, incremental changes instead of full-scale revisions. Additionally, focusing on maximum output with minimal modifications can reduce the risk of threatening current conversion rates.

• Roll out changes with confidence. The right app development partner will help you determine which A/B variation performs best and the statistical significance of your results. In other words, you won’t have to worry about the potential negative repercussions of any given app update.

• Learn what works for different audience groups. Your users have diverse preferences and needs. Well-designed A/B tests will deliver segmented results, demonstrating which variables perform best for each of your audiences.

• Observe the impact of new features. A well-designed A/B test helps us explore and understand how newly added features may affect engagement, conversions, and revenues.

• Attract and retain more users. When users see content they like, they’ll stay on your apps longer. Testing to find the type of content, interface, and messages your audiences want will help you create a better app that can increase downloads and encourage users to keep the app on their phones.

• Save money. App development, maintenance, and updates cost money – but smart A/B testing can help you avoid unnecessary expenses and focus your investment on achieving the greatest possible strategic advantage.

Putting an App on the Map (or List) – A Real-World Case Study

One of our clients in the rental industry had a mobile app that showed their properties graphically on area maps and in list views. Although the app provided access to both views, they wanted to determine which one to show as the default. Our A/B test demonstrated that the ListView outperformed the Map View by nearly ten percent – enough to give our client the confidence to revise the overall app experience to highlight the List View first, offering a secondary option to show the properties on a map. Although the updated app is still early in its release cycle, the client saw a 33% increase in downloads as well as a 16% increase in user sessions.

Can You Afford NOT to Do A/B Testing?

The stakes are high when you seek to engage your prospects and customers through new apps and updates. The wrong choices can be costly, while the right ones can deliver meaningful engagement connection, conversion results, and above all, a return on your investment. A/B testing delivers the advantages that make the difference.

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Prioritize These 4 Features in Your Mobile App Development Process

Mobile device usage has seen incredible growth in the past decade. As such, software development has seen a huge impact on the amount of technology geared towards the mobile market.

 

More shoppers have been using their mobile phones and tablets for the sake of convenience. As a result, businesses are developing apps or optimizing web design specifically for mobile users.

 

Having apps and mobile-friendly web design helps maximize potential sales and growth. Here are the essential features a mobile app development process should include.

 

1. Security

 

Identity theft and financial hacks are becoming common.  For preventative purposes, it is important to make sure that an app is secure and protected against these threats. Many apps require credit card information, especially when an e-commerce function is integrated.

 

Businesses should always ensure that their clients are protected.  They should be transparent on how the client data are being used in the app. The policies and practices should be clearly outlined before users are being asked to provide personal information. In this way, the users will trust the company and will feel that the business has credibility. Users providing their financial information online show their trust in the app and will likely use it more.

 

2. Ease of Navigation

 

Poor design is one of the main reasons why an app is deleted. Most users consider the overall usability and user-friendly design as key functions of a great app.

 

A mobile device does not have a keyboard nor a mouse, so typing should be minimized when designing an app. Users also favor having to scroll instead of clicking. Scrolling feels natural and shows more content quickly because there is no need to wait for pages to load. Imagine having to click through 5 pages of a top 10 list instead of just scrolling through it on a single page.

 

3. Social Media Integration

 

In 2017, it was reported that there are over 3 billion active social media users globally.  That being said, social media has an extensive influence in our lives, including the way we do business.  More than being a platform to share photos and status updates, social media has transformed into an essential tool for businesses to reach their customers.

 

Integrating social media in mobile apps offers expanded brand awareness. Users can share posts about the business, thus reaching more people. Social media integration brings increased visibility and recognition to potential customers or users of the app.

 

4. User Feedback

 

Having the ability to provide feedback gives users the satisfaction that they are being heard. This also lessens the need for them to call or email the support team. It will help the business by having an understanding of what the users want, the things that need to be changed, or the things the users want to see in the app. It is imperative that businesses constantly improve their apps to provide value to their clients.

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The Importance of Custom Mobile App Development

Recent research shows that 90% of mobile time is spent in apps, with only 10% browsing the internet. E-commerce app numbers are even higher with users spending an average of 201.8 minutes per month shopping, compared to 10.9 minutes/month for website users.

 

Today, mobile apps are not only a requirement but a necessity. Statistics show that they have quickly become the main feature for businesses around the world as they offer a unique way to connect with customers, increase sales, and improve brand recognition. If your business has an app, customers won’t settle for basic features with limited use. Instead, they want quick loading, easy integration with other apps, and a high degree of interactivity. Because of this, more and more businesses are realizing that they need to hire an app development company like Charter Global, which specializes in custom mobile app development.

 

Drawbacks of Non-custom Apps

 

While regular, out-of-the-box apps are often sought after due to their low cost, businesses often end up paying the price later on. Non-custom apps are usually sluggish, can’t fully showcase a business’s brand, will have performance challenges, poor user experience and are not scalable. Cookie-cutter applications also will not always be able to keep up with third party application updates as they quickly start to run on outdated technology.

 

It is important to look at a mobile app as a long-term investment and treat it as such. With careful planning and an experienced development team you should be able to create an app that has the ability to expand as your business grows.

 

What Does Custom Mobile App Development Entail?

 

Generic or cookie cutter apps can be hard to personalize whereas custom apps should easily integrate with other applications and platforms as well as have the ability to integrate with the latest technologies such as intuitive (machine learning) navigation, augmented reality, sensors based or shopping features, or an app style that has never been seen before. In addition, a custom app allows for an increase in efficiencies, scalability, security, user experience, and ease of maintenance.

 

Full-Service Mobile App Development with Charter Global

 

The first two steps of a custom app is understanding the ultimate goal of what you’re trying to achieve and ensuring that there is a need for the app. Next comes the creation of a wireframe, which lays out a mockup of the app’s main requirements. From there, our team will help you determine a style guide to narrow down how your overall brand will apply to the app itself (colors, logos, fonts, etc.). We will then work through agile sprints to quickly roll out a functional design, and then develop, test, evaluate, and optimize the app for the market. Once your fully customized app is ready, it’s time to launch it in the Play Store or Apple Store. After the launch we can also monitor the health status of the applications, crashes, and ratings & reviews

 

At Charter Global, you can always expect the highest quality of services at reasonable costs. Our full-service mobile app developing team ensures that your custom build is easy to use, compatible with your business systems and required integrations, and most importantly, meets your customer’s needs and expectations.

 

Contact us today for more information on how we can help you build your own custom app that fits your business needs.

 

Editor’s note: This post was originally published in early 2021 and has been updated for comprehensiveness.

 

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Using IoT to Enhance Your Mobile App – Increase Online Customer Subscription

A healthcare startup was looking for an application development company to enhance their smartphones and a wearable (sensors) application that enables the patient’s family to connect with their loved ones while in hospital, skilled nursing, or memory care facility. The client’s goal was to make the connected world a simpler and more affordable place to live in using the Internet of Things and mobile technology.

 

First, this was accomplished by uploading and displaying personalized videos from family and friends to enhance personal connections and reduce the feelings of isolation and loneliness. Secondly, by using wearable technologies (medical sensors of vitals) to predict and warn users when their medical parameters (Heart rate, SPO2, Stress) are going below or above an established threshold. This essential system also warns the medical staff and family automatically. Periodically, status can be monitored through smartphones.  The application provides feedback regarding how many times the videos are watched by the patient and it is a platform for status updates from healthcare staff via text messages.

 

Challenge:

 

They needed a feature-rich application that could handle thousands of videos being uploaded and shared over the internet. Additionally, it was required to run in a cloud environment and to be developed within six weeks. The current application had the following challenges:

 

1. Feature enhancements took more time to implement due to inconsistent development standards.
2. Frequent (OS) operating system device crashes occurred because of outdated application libraries.
3. Application performance was slow due to existing code quality.
4. The server-side architecture needed to be enhanced.
5. TV functionality needed upgrading to support patient privacy policies.

 

Solution: 

 

The Charter Global team upgraded the client’s application libraries to the latest versions and migrated all of their android and iOS code to support the Android X components. Refactored the TV application codebase to support the updated privacy policy terms. Charter Global’s team identified the root causes for the system crashes and low performance. They designed and implemented solutions that improved the code quality and the performance of the entire application by 100%.

 

Results:

 

As a result of these enhancements, the client was able to increase its subscription base by 50% within six months of deployment to the production environment.

 

Are you thinking about creating a mobile application? If so, Schedule an appointment today with our full-service mobile app developing team.

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How automation reduced the customer processing time by 300 percent.

A public transportation company was looking for a strategic partner to automate their manual workflow process. They needed a feature-rich application to replace the current process to provide data insights to their customer’s eligibility.

 

Challenge:

 

Their entire process — from applications being submitted to assessing the eligibility of the rider was paper-based. This manual submission process led to significant delays in determining their customer’s eligibility. It was determined to be inefficient and costly in man-hours, as it required a lot of effort to remember various workflows for each rider and process accordingly. This manual process was also prone to basic human error.

 

Solution:

 

Charter Global developed the Single Page Application solution using the client-recommended technologies. The User Interface was built using the Vue framework and APIs were developed using the Express web application framework adhering to the microservice architecture. The new features consisted of the following:

 

1. Enabled the user to generate dynamic forms in real-time.
2. Allowed setting up meetings with customers.
3. Technology stack needed to be consistent with existing systems.
4. The solution needed to be easy to maintain.

 

Results:

 

The new online application eliminated all existing paper documents simplifying their entire workflow management process. It allowed their customers to submit applications online creating a self-service model. In addition, their management team was able to create reports in one click. As a result of the new application, the client was able to reduce the customer eligibility time by 300 percent.

 

Implementing a new microservice architecture and automation proved to be highly effective and saved valuable resources for our transportation client. During the pandemic, this digitalized solution helped our client users to continue operations without any manual interactions.

 

How can we help your business succeed and thrive!

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We increased our client’s online customer subscription by enhancing their mobile application

A healthcare startup was looking for an application development company to enhance their smartphone application that enables patients to connect to their loved ones while in a hospital or nursing home using personalized videos.

 

Challenge:

 

They needed a feature-rich application that could handle thousands of videos being uploaded and shared over the internet. Additionally, it was required to run in a cloud environment and to be developed within six weeks.  The current application had the following challenges:

 

1. Feature enhancements took more time to implement due to inconsistent development standards
2. Frequent (OS) operating system device crashes occurred due to outdated application libraries
3. Application performance was slow due to code quality
4. The server-side architecture needed to be enhanced
5. TV functionality needed upgrading to support current privacy policies

 

Solution: 

 

The Charter Global team upgraded their application libraries to the latest versions and migrated all of their android and IOS code to support the Android X components. They identified the cause for their system crashes while improving code quality.  Refactored the TV application codebase to support the updated privacy policy terms, identified the causes for low performance, and improved all the application’s performance by 100%.

 

Results:

 

As a result of these enhancements, the client was able to increase its subscription base by 50% within six months of the code being in production.

 

Are you thinking about creating a mobile application? If so, Schedule an appointment today with our full-service mobile app developing team.

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How Charter Global developed a .Net Cloud Solution by Automating the Client’s Manual Process.

A Fortune 500 company was looking for an application development company to reverse engineer their manual processes and design an internal system to improve how they managed their customer infrastructure support requests.

 

Challenge:

 

Their current process was managed with excel spreadsheets. It lacked integration with the various key departments within their internal systems to accurately execute a proper infrastructure request. They needed a feature-rich application to replace the current process to provide data insights to their customers, back-office support, and management. Additionally, it was required to run in a cloud environment and to be developed within four months.

 

Solution: 

 

We recommended .NET as the application development platform to allow for improved code management, ability to run on cross platforms (Windows, Linux, and OS X, etc.), flexibility to deploy, and easy maintenance. The Charter Global team reverse-engineered their manual process, while simultaneously collaborating with their Product management team to gather the requirements. The new application provided an easy-to-use Cloud Ordering experience. Its features include view available service catalog items, ability to add/update/delete required items to their Project infrastructure estimates, view capability via the shopping cart, support bill of Materials, and submit/checkout project estimates. The Backend functionality provided important validations of their Data Center capabilities to serve project estimates; ability to submit estimates to the backend Deployment team for build/deployment of infrastructure requests provided key integrations with ServiceNow and Data Management operations Audit trails.

 

Results:

 

The new Cloud-based application reduced the turnaround time of the order capture process to build/fulfillment of all infrastructure requests. The solution also provided useful reports on how the Data Centers were utilized as well as capacity metrics helping the management team with important business organizational decisions. The Backend Data Management tools provided the ability to manage Service Catalog items, pricing, and availability of catalog items more efficiently compared to the previous manual process.

 

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7 Ways Transportation Companies Can Improve Customer Experience

A major transportation company in the US was looking for a way to improve their customer loyalty and better monitor and manage their fleet vehicles by enhancing their mobile application. Charter Global implemented the following features to enhance its mobile application:

 

• Routes information
• Live Tracking
• Instant Alerts- PN
• Smart Card
• Trip Plan
• Nearby business information
• Connect with Social media

 

Route information – Improved their customers’ ability to determine availability and selection of the proper vehicle

 

• Access to available vehicle routes
• Search and sort capability of routes
• Interactive map
• Locate stops/station on the map
• Estimated time of arrival
• Live Tracking of vehicles
• Connecting transit information
• Add (or) save favorite route or station
• Station/Stop wise parking availability information

 

Live Tracking – Provided their customer to get accurate real-time data

 

• Real-time accurate data using GPS
• Arrival time of vehicles
• Estimated time to destination
• Admin can track the vehicles and push the right information to the users like traffic congestion

 

Instant Alerts- PN – Provided customer engagement through the use of instant alerts

 

• Real-time vehicle alerts using Push Notifications
• Payment confirmation messages to users via email/SMS
• Sending the promotion/offer updates
• Alert the users when the destination is nearby.
• Trip fare details

 

Smart Card – Integrated a secure payment gateway with PayPal/Stripe

 

• Recharge your smart card
• Secure payment gateway with PayPal, Stripe, and other popular services
• View your smart card balance
• Make your payment hassle-free using a smart card with no bank redirection issues

 

Trip Plan – Provided an easier way to make a plan

 

• Auto suggested address fields for easy selection of your source and destination
• Multiple route options for your trip
• Step-by-step transit options for the opted route
• Guided Navigation from your current location to the destination
• Re-routing based on your current location

 

Nearby Business Information – Captured customer’s current location using GPS to show them nearby businesses

 

• Nearby business list using Google API
• Location of business on the map
• Address of the business
• Guided Navigation from your location to the business location
• Avail Coupons
• Reviews and Ratings
• Barcode Integration for redeeming coupons
• Location-based business Ads

 

Connect with Social media – Engaged the customer’s and their network with social media

 

• Enable the ability to share trip details with your friend and family on the social network
• Write a review for the trip
• Post or tweet your trip on the social network
• Share your train/bus/metro information and their schedules on social media

 

With these new features added to their mobile application, this transportation company was able to increase its customer base and loyalty by 25%.

 

Are you thinking about creating a mobile application to increase customer loyalty? Our full-service mobile app developing team ensures your custom build is easy to use, compatible with your business systems and required integrations, fits within your brand, and most importantly, functions how your customers need and expect. Give us a call

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PHP is Here to Stay and We Have the Developers to Prove It.

In a world where technology often only lasts a few years or months before becoming obsolete and outdated, finding something that has lasted over 20 years can seem like a miracle. PHP is a scripting language, which began back in 1995. It is still very popular and we have executed several PHP projects to prove it.

 

While there are many newer languages, none are as widely used as PHP. Recently, however, there have been discussions and arguments that PHP is dying and will soon be replaced.

 

Here’s why Charter Global thinks that is a myth:

 

1. PHP is Open-Source and Flexible – Even though people might be worried about security when it comes to open-source programs, we believe that it makes it much more likely to find a bug with so many people looking at the code. PHP is easy to scale through websites, making it a top-notch choice for those looking to start with a cheaper option and build from there.

 

2. It’s Still Relevant – With newer versions still being developed and released, PHP only gets better. At its core, the language was built on the basis of compatibility, such as easy HTML, and an extensive database to make features usable to almost any developer. Because it has such a strong foundation, it would be hard to shake the reaches of the language overnight. PHP has amassed a large legacy of code to be used and reused around the world.

 

3. PHP Can be Picked-Up Faster than Other Scripting Languages – PHP is known for being intuitive and developer-friendly.

 

4. Integrations are Simple and Quick – Some of your most frequently visited sites are built with PHP, such as Facebook, Tumblr, and WordPress to name a few. Across platforms, PHP is easily integrated and hassle-free.

 

From our point of view, we have seen an increase in companies requesting development services in PHP. The Charter Global team understands the benefits and uses of different PHP techniques to assist in the development or maintenance of your application.

 

Because PHP programming language powers approximately 80% of the websites across the globe, it’s not going anywhere – anytime soon. Eventually, we may see a different language rise to the top, but this will be a slow and steady change over time with a lot of variables that would need to be accounted for to keep websites functioning. For the time being, PHP is as strong as it has ever been and we have a team of resources for your application development needs.

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Automate your Application testing using Selenium

Selenium, an automation tool, has been a top choice among developers for some time – and for good reason. The platform is incredibly flexible, functional, and is able to support a variety of browsers compared to other options.

 

What is Selenium?

 

Selenium is a suite of programs to create a multitude of testing solutions for businesses. It is an open-source platform able to be used with different types of browsers and applications. When writing test scripts for Selenium, the Charter Global team is able to choose from a variety of programming languages including Python, Java, C#, and more.

 

Why Do We Need Automation Testing?

 

We want to test, re-test, and test some more before ever completing the project. If even one element is off on part of the code, it could mean thousands of dollars to fix the error. With automation testing that Selenium offers, Charter Global can deliver solutions faster, more affordably, improve efficiencies, reduce errors, and increase productivity.

 

How Does Selenium Beat Out Other Options?

 

We believe it easily reigns supreme across other automation testing tools. Selenium supports many programming languages and is compatible with multiple mainstream browsers, which lets the Charter Global team know whether a solution will work seamlessly across a variety of interfaces, especially knowing that people often go back and forth between browsers.

 

Selenium is very cost-effective, as it is an Open-Source tool, making it one of our top recommendations to businesses looking to stick to a budget while making an impact on how they run their organization. Testing scripts written for Selenium can also be reused and are easily integrated with third-party applications, making it a better choice than most automation testing options.

 

Why Does Charter Global Use Selenium?

 

Out of the automation testing tools available, we believe Selenium is the best choice for the best price. In other words, it gives you the “biggest bang for the buck”. It is often a low-cost option for our clients and it’s able to test everything across a variety of programming languages, browsers, frameworks, integrations, and more, making it extremely versatile in its use.

 

We have assisted many clients to test their applications using Selenium. If you are interested in using Selenium as an automation testing tool in your business to accomplish your goals, give us a call today to schedule a consultation!

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How to Leverage RPA to Improve Your Back Office?

Back office operations include a range of functions like accounting, IT, HR, data management, and much more. Charter Global frequently works with clients seeking a more streamlined back-office with Robotic Process Automations in order to improve overall efficiency.

 

What tasks are able to be automated?

 

If an assignment is repetitive, it most likely can be automated. For many back-office operations, using RPA is a great way to free up employees to work on time-sensitive critical tasks. While at one time there was a worry that robots would take jobs away from the more they were used in businesses, we have found that our clients are able to scale and provide better customer service than without robotic automation. From small tasks to more complex projects, RPAs empower employees to engage in more meaningful work, have higher job satisfaction, increase morale and further the goals for the company.

 

Where should my back office start with RPA?

 

Because each business is unique in how the services it offers, the people it employs, and the way it operates, we always recommend consulting with our automation team before getting started. If a business is just getting started with RPA, we will start with a simple approach. Changes (whether big or small) in a business can often cause waves that impact the organization in surprising ways. By starting with a few simpler RPA bots and building from there, Charter Global can ensure your business will improve exactly how you want it to be.

 

For some businesses, their first RPA might be fact-checking payroll information. For others, it might be data entry of new leads from a recent survey. Regardless of what the function is, RPA is often able to completely eliminate human error, decrease costs, and improve productivity.

 

How can Charter Global help?

 

The automation development team here at Charter Global is able to provide custom, unique automation solutions for all of our clients’ needs. From automating simple tasks to multi-moving complex jobs, we can help you determine exactly what you need in an RPA bot. We will coordinate with your organization to figure out what goals you are hoping to achieve with RPA, as well as what type of impact it will have overall on your business. Our team works with you from start to finish to ensure you have success every step of the way!

 

We do everything in our power to make the integration and implementation of your RPA solution as easy and seamless as possible. Compared to other automation options, RPAs are often quick to implement and do not require a lot of support. This makes it easy for your IT team to manage, and you will not have to worry about a long, drawn-out business disruption by our team.

 

When you are ready to implement an RPA solution in your business, schedule a free consultation with Charter Global.

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How to Get Started with RPA?

Robotic Process Automation (RPA) is a new and exciting concept that allows a business to create bots for repetitive tasks quickly and easily while integrating within their current IT technology infrastructure.

 

What is RPA?

 

Robotic Process Automation (RPA) is software that executes repetitive rule-based processes. It allows employees to eliminate tasks that are repetitive and freeing them to focus on more complex tasks while knowing that the repetitive tasks are still getting done. It’s the employee’s new virtual worker that can be executed many applications simultaneously across multiple platforms.

 

How to Implement RPAs in a Business?

 

While some companies may try to create an RPA solution for a business, only to be never heard from again, Charter Global uses the following development lifecycle.

By following this RPA development lifecycle we can efficiently identify, document, develop, test, and implement your business processes creating a bot that can run continuously. RPA bots can be implemented fairly quickly, especially when compared to other automation solutions. In addition to creating your bots, we assist in monitoring and training your IT department team.

 

Some Words of Advice

 

While it can be exciting knowing that you can improve your business’s efficiency seemingly overnight building automation bots within your business can be done in steps, so that you can gradually work your way towards the goal, without causing a significant disturbance within your company.

 

If you are unsure of what business processes should (or shouldn’t) automate, please give us a call! Our automation bot experts can help you analyze your current business processes and develop an RPA strategy. Ready to get started with RPAs in your business? Set up a free consultation with the Charter Global automation team today!

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Top 3 New Technology Trends for 2021

Every industry is looking to 2021 for new and exciting technologies to help manage the demands of their now-mostly-virtual customers. Because the Charter Global team is tapped into all types of technology outlets, our clients frequently receive updated recommendations on what to use in order to help adapt their businesses ahead of the tech curve and their competitors. When improved efficiency means a better bottom line, we make it a priority to teach our clients about business-altering technologies.

 

We expect a focus on three new technologies for 2021: Artificial Intelligence (AI) and Machine Learning, Robotic Process Automation (RPA), and Edge Computing. With these technologies, our developers can better provide our clients with the tools they need to succeed.

 

Artificial Intelligence & Machine Learning

 

While AI and Machine Learning has been around for a while, it continues to grow and expand into more and more effective uses for Charter Global clients. Whether it’s speech or image recognition, AI personal assistants, navigation, or even content creation, AI and Machine Learning allow people to analyze data and recognize trends businesses were never able to do before on their own.

 

Robotic Process Automation (RPA)

 

Similar to AI and Machine Learning, RPA is able to complete repetitive tasks and give employees the ability to cut back on monotonous tasks. Checking emails, following strict steps through an application, and processing can potentially be taken over by Robotic Process Automation created uniquely for your business by Charter Global. This can help your business reduce costs and improve efficiency overall!

 

Additionally, instead of needing to largely alter your already-existing system processes, RPA is typically non-intrusive. We create custom RPAs that can easily integrate within your infrastructure without causing major disruptions and give you a return faster than other solutions.

 

Edge Computing

 

As most businesses have turned to the cloud to host much of their data and systems, we’ve now seen a need to bring the information closer – to the edge, to be precise. Edge computing lets our data live closer to where it’s actually being used (instead of on a different continent, from multiple sources) in order to cut down on lengthy response times between applications and general use. While it might seem like it really doesn’t take that long to retrieve the information you need from the cloud, the delay adds up, especially when multiplied across hundreds of employees and thousands of different uses.

 

Edge computing can also save on bandwidth, as it requires more to retrieve data from faraway places than it does nearer locations. At Charter Global, we expect an increasing number of businesses interested in edge computing throughout 2021.

 

When you are ready to take your business to the next level by cutting costs, improving communication amongst employees, or even boosting your system processes with exciting new technologies, get in touch with Charter Global! Our expert developers are ready to provide a custom, unique solution for your business to solve any problem you may have.

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The Gift of Volunteering

Saturday, December 5^th is “International Volunteer Day” where people from all around the globe work together to make the world a better place. This special day was first recognized by the United Nations (UN) in 1985, as “an opportunity for us all to promote volunteerism in all communities, encourage governments to support volunteer efforts, and recognize volunteer contributions and accomplishments.” The UN’s theme for this year, 2020 is: “Together We Can Through Volunteering”.

 

 

Charter Global has been proud to partner with Open Doors in Atlanta, GA for over two years providing development resources to support their important mission: “Making Connections to End Homelessness – connecting Non-Profit organizations to real estate operators, Open Doors has created a system that works better for everyone.”

 

 

The connections include 85 Non-Profits serving the homeless community, 334 Rental Companies that rent to people with rental barriers, and 107 Management Companies helping to make the connections.

 

 

Open Doors accomplishments are worth celebrating:

 

• 30 Days to find a home (on average)
• 7,852 Placements (since 2013)
• 1,203 Veterans placed (since 2016)
• 685 Children (housed since 2019)

 

 

We all know that 2020 has been a difficult year for everyone and it is for that reason, we should roll-up-our sleeves, put on a mask, and get out there to help someone in need. You can also contribute from your own home, such as donate to organizations that are getting out there to volunteer. The gift you will receive is a feeling of joy that you helped someone who needed it most. Happy International Volunteer Day from Charter Global.

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How to Find the Right Staff to Grow Your Business in 2021!

Many of us are looking towards 2021 with hope for a better year to build on the business we have established and expand for the future. In other words, let’s keep moving and keep growing!

 

 

Business expansion can be an exciting and challenging time, as leaders and managers work to delineate and define exactly what types of new staff members are needed. Not only do they want to hire skillful, dedicated workers, but they want to ensure they are choosing the person who is the right fit for the job and the team. The following steps will help you hire the best candidates for your business:

 

 

 

 

1. Write a decisive and clear job description

 

 

Writing a clear and concise job description that communicates your decisiveness will help identify the target candidates you are seeking. Include the hourly rate/salary, whether you are seeking an individual to work as a contractor or a perm placement, and the location of the position.

 

 

2. Talent Sourcing

 

 

Let Charter Global do the heavy-lifting to locate and deliver the best candidates to meet your business needs. Our database holds over 2 Million candidates; we have over 75 Technical Recruiters throughout the US and around the world; we provide talent sourcing for niche projects in over 50 technologies; and we have available resources 24/7/365. For more information, check-out this online video.

 

 

3. Efficiently scheduling interviews

 

 

Rather than spending your valuable time reading resumes, scheduling and conducting interviews; let Charter Global place the applications through a rigorous sifting process to make sure you are only seeing the most qualified candidates. It will make this process much easier and more convenient for your schedule.

 

 

4. Understanding what your business can offer an employee

 

 

Many organizations tend to forget that hiring a new staff member should be a mutual decision. When you find a candidate with the perfect skill-set or an amazing list of work experience, it’s important that you emphasize the benefits of working for your organization.

 

 

Charter Global, has been a highly successful IT Staffing and Services Company for over 26 years due to its leadership, vision, and innovation to be client-centered, culturally inclusive, and continued growth. We know how to attract and deliver the best candidates for your business. Contact today!

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Cyber Monday

The term “Cyber Monday” was originally coined in 2005; it has become an international marketing term used by eCommerce and online retailers across the world. Last year, US shoppers spent $9.42 Billion on Cyber Monday and it is anticipated that 2020 sales will be even higher! In our ever-growing and evolving global market, eCommerce has become the key to sustainable success.

 

 

Implementing an eCommerce platform is a major shift in how companies conduct business. It’s critical to have the right technology solution, which provides a secure, efficient and engaging customer experience (UI and UX) to ensure your customers have the best possible experience to keep them coming back to your online store.

 

 

Charter Global delivers the services and talent to develop your eCommerce platform according to your technical requirements and business needs. We provide the expertise, technical support, and consulting to enable you to deploy a full-featured solution or improve the performance of an existing system. We offer a wide variety of eCommerce solutions:

 

 

Full-Service Ecommerce Solutions –

 

Strategy to implementation. Utilizing Agile methodology, Charter Global delivers the project plan, designs, roadmap, requirements, system integration, solution development, QA testing, UAT testing, production environment deployment, performance testing, and expert support through implementation/go-live.

 

 

Cross-Platform Expertise –

 

Our team is experienced in multiple platforms: Open Source & Java-based frameworks, responsive web design, web technologies, media queries, etc.  Konakart is a java-based enterprise eCommerce shopping cart application that provides a rich set of features, giving your customers all of the information and functionality needed to shop with confidence. It is designed to integrate easily with best-of-breed CMS platforms, making it a powerful tool to enhance your strategic marketing efforts. Charter Global offers expertise in Konakart implementation and customization solutions which can transform your eCommerce strategy, improve site performance and customer engagement, and provide a rapid return on your investment.

 

 

SAP Hybris Solutions –

 

Turn every customer experience into a personal connection. Enhancing capabilities for high-end solutions such as SAP Hybris can be resource and technology-intensive, as well as cost-prohibitive for small and medium businesses. Our proprietary Hybris Preconfigured Ecommerce Solutions offer a rapid return on value while transforming your eCommerce strategy. It provides a robust user interface for your internal and external users at a fraction of the cost of an in-house solution. Our team has over 25+ years of experience in B2B and wholesale markets in providing end-to-end support across the solution lifecycle.

 

 

For more information on how we can help your business obtain sustainable success through eCommerce, contact us today!

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Make Sure Your App Can Handle Holiday Shoppers

For many people, the start of the holiday shopping season is well underway. With everything that has happened in 2020, we can expect a surge in online shopping, specifically through mobile apps. To ensure your business is capitalizing on this year’s shopping season, it’s important to take action as soon as possible.

 

 

Making a plan will help you cover all of your bases – from marketing to branding, to actual product development. The earlier you can create a plan around your holiday ideas, the better, but don’t worry if you’re just now getting around to it. Taking some time out of your busy schedule to accomplish some Quality Assurance (QA) testing will make for a more comprehensive and smoother holiday season to promote holiday deals and perks. Check-in with your IT team and ask them to verify if your servers are adequately prepared for a boost in users, and the length of time that they are on the app. After all, you don’t want your app to crash, especially during the holidays!

 

 

Most likely, you will have a slew of push notifications required. Rather than doing them in real-time, schedule them a few days in advance so that you can spend more time on other forms of promotions to encourage more shoppers to use your application.

 

 

Even though you have established an action plan, it never hurts to have a backup. With the epic increase of people shopping online due to COVID-19 this year, we’re in unprecedented times. Think of everything possible that could go wrong and develop a contingency plan to address the possible risks and issues.

 

 

The impact of many more people online this year has the potential for a major increase in online profits for your business. Let Charter Global help you determine what your app needs to capitalize on this holiday shopping opportunity.

 

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Make 2021 the Year of Strategic Success!

It is common at the end of the year to reflect back on your organization’s balanced scorecard. As we all know the year, 2020 produces a plethora of challenges and opportunities. Some business sectors thrived, while others encountered difficulties. For many organizations, goals and objectives went unrealized, due to the unforeseen events that incurred. In business, as in life, there are cycles that will always be changing and evolving.

 

 

The end of the year is the time to collaboratively work on your strategic planning process. It is recommended to develop a plan that has some short-term goals, such as the next 12 months. The shorten time-span is applicable, due to the still-present uncertainty we are all facing in our global economy. The strategic planning process doesn’t have to be super complex. Try these steps to develop a strategic plan:

 

 

 

 

• Brainstorm – break-off into small groups and collaboratively come up with a list of possible goals and objectives. Hint: the more diversity in your groups, the more comprehensive your list will be.

 

• Discussion – come back together to disseminate and discuss all of the ideas in a supportive environment. Vote as a group on which are the top three items.

 

• Communication – take the list of the top three items back to the leaders of your organization where they can ascertain the financial equity to prioritize and fund these endeavors.

 

• Execution – begin to work on the chosen projects to benefit your organization.

 

• Success – this process will help your organization achieve strategic success in 2021!

 

 

Please contact Charter Global to help your organization with strategic planning for 2021, whether it is an informal process, as stated above, or a formalized corporate strategic planning process to develop long-term and short-term goals for our Business Analysts and Technical team can bring your vision to really in 2021.

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Building a 2021 Budget for Your App Development

No matter the industry, businesses have found that mobile apps have revolutionized the way they market products, make sales, and interact with customers. As more companies jump on board with an application idea, here at Charter Global, we often get asked this common question: “How much does it cost?”

 

 

There are thousands of software development companies out there that can help you build your application. Each with different experiences, varying waitlists, and unique price points, which means that the cost of building an app can differ a lot. While some software development teams will cost more than others because of the knowledge and experience they bring to the table, newer developers will most likely be able to work with smaller budgets.

 

 

What Am I Getting for my Money in App Development?

 

 

Creating a successful app is a lengthy process and understanding the different phases explains why it can be expensive. The needs analysis (i.e., identifying an opportunity) is first in the design and discovery phase. Secondly, it is defining the objectives, such as what is the function of the app and what business processes will support.

 

Next, the development team and the client meet to determine the scope of work (SOW), to identify the business requirements, technical requirements, and to ascertain if the two teams are a good fit to move forward with the endeavor. This is followed by researching the market and planning out ideas to develop the strategic framework.

 

Once the app starts to come together and it is interacting with APIs, rigorous testing is done to ensure there are no bugs or critical issues with the overall plan. Designing the app to specific criteria of the user experience (UX) is paramount! After the app is launched, the highest priority is the on-going support team to provide, maintain, and updates because you want your app to continue to be successful and in demand by your customers.

 

 

What Can Change the Total Cost of my Application Development?

 

 

There are quite a few different things that will impact how much your business will spend on developing its app. The decision of whether to use an in-house team or an outsourced company will affect the bottom line. An outsourced team can be the less expensive route and maybe the right choice for most companies. However, a highly niched business may want to use a specialized developer within their field, which will increase the price. Whether your business is in need of a simple or a complex app, the need for on-going support and updates will also have a major impact on the final cost.

 

 

What Should I Budget For?

 

 

Keep in mind, what you pay for in the software developing world will determine the quality of the application you receive in the end. While basic applications can be created for less, a complex application will be more expensive depending on the integrations, APIs, maintenance, support, and the operating system is used.

 

 

Let our expert consultants at Charter Global help you determine just what to expect, so you can begin to develop a strategic plan and forecast your fiscal budget for your 2021 application development! schedule a consultation with Charter Global to find you the perfect fit.

 

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