Understanding the Background of SAP Hybris

SAP Hybris is a digital experience delivery platform offered by tech giant SAP. This platform allows businesses to manage their customer data, provide marketing tools, and assist with integrated trading processes. Companies across different sectors can use SAP Hybris to provide a better experience for their customers.

SAP Hybris is also complete customer engagement and multichannel e-commerce solution with fully integrated tools and capabilities. It serves B2B and B2C companies in industries such as financial services, telecommunications, insurance, media, manufacturing, retailing, and wholesale.

It can be purchased through a hybrid suite that offers cloud, on-premises, and in-device deployment according to customer requirements and level of company operations.

In recent years, SAP Hybris has evolved significantly with the real-world footprint, claiming to be an “omnichannel” commerce solution that enables exclusive customer engagement

Customer experience is kept at the heart of the solution and includes customizations to allow for enhancements in the solution as per the customer requirement.
 
The Hybris product portfolio includes the following capabilities –

1. Products for Commerce
2. Products for marketing
3. Products for sale
4. Products for service
5. Products for billing
6. Cross-functional solution
 
The Hybris products can be integrated with other backend solutions from SAP such as SAP ERP and SAP CRM to achieve an end-to-end customer engagement experience. Here, we mention six products. However, there are actually only four products produced for sale and one product for service, part of the SAP Hybris Cloud for Customer solution.

Hybris Omni-Channel Commercial Solutions help you to better target your customers and provide seamlessly enjoyable experiences on every channel. Hybris Marketing Suite which is another capability in the SAP Hybris eCommerce platform offers great insights into customer behavioral analysis. You can easily leverage on bringing customer loyalty by making decisions based on real-time data. The platform empowers your marketing, sales, and service teams to provide the best experience for your customers.

Charter global can help you in the hassle-free implementation of SAP Hybris at your company. We have implemented digital experience platforms for the global company and many businesses across the globe.

Our Tech team includes SAP Hybris solutions experts, database consultants, ERP experts, CRM consultants, and marketers to make sure you have a seamless execution.

We offer a complete SAP Hybris implementation service that starts from consulting to deployment and if required integration with existing systems, our team can do it all for you. Partner with charter global to get the most out of SAP Hybris solutions.

Charter Global offers SAP Hybris

SAP Hybris products are created for easy implementation to most businesses preexisting systems. The intergradation process is straightforward therefore fast to market. Each SAP Hybris applications is linked to one another. So, as a company grows and is in need for additional support in SAP Ecommerce Solutions, marketing, sales, billing, service or customer data, there is a SAP Hybris product for that. Its components are designed to work together in all settings and systems. This feature makes a company’s transition process to a full SAP Hybris system hassle free. Therefore, businesses do not need to completely change their current systems in one instance. The change can be done over time, which is cost effective and allows for a smooth transition.

Businesses that implemented SAP Hybris saw tremendous increase in their Return on Investment (ROI). The increase of the ratio between their net profit and cost of investment resulted from their integration of SAP Hybris systems. In a study commissioned by SAP these businesses saw a 307% increase. The study, “The Economic Impact of SAP Hybris Ecommerce Solutions for B2B,” focused on both qualitative and quantitative information from a number of businesses who run their website using Hybris.

SAP Hybris continues to be the first choice for many businesses due to its stability, large global implementation partner network, and vertical industry solution focus. The numerous applications for business problem solving and quick integration process makes SAP Hybris an industry favorite. There is also an application connector that can work with JDE applications providing easy implementation. Due to its enhanced functionality and seamless shopping experience, SAP Hybris is ultimately improved the buyers’ journey and overall experience.

According to the study, a composite organization using SAP Hybris ECommerce Cloud solutions over three years was able to:

1. Drive an additional 50% of revenue digitally.
2. Enhance customer experience.
3. Reduce order processing costs by 70%.
4. Improve productivity across teams.
5. Experience a 5% increase in average order value.

Marcus Ruebsam, senior vice president and head of strategy and solution management of SAP Hybris, stated: “As evidenced by this latest study, SAP Hybris ECommerce Cloud empowers organizations to make the buying process not only easier but more profitable.”

Read the full study at SAP Hybris.

Vendors, such as Charter Global, who understand the business value of SAP Hybris ecommerce solutions, have developed innovative pre-configured SAP Hybris, which can also be customized. Clients such as PPG have experienced rapid ROI from the solution.

According to Phil Bauer, VP Information Technology, PPG: “Charter Global enabled us to achieve our goal of deploying a full featured ecommerce solution that will help us to improve our online customer experience and allow us to stay competitive in our market.”

If you would like more information on pre-configured SAP Hybris ecommerce solutions, visit Charter Global.