Using mobile technology, an HR unit can
engage mobile recruiting to attract, engage as well as convert
candidates. Typical examples of mobile
recruiting methods include mobile recruiting apps, mobile
career sites, social recruiting, and recruiting by text.
Mobile Recruiting offers an evolving opportunity for employers to connect with
candidates in a more efficient manner. A research study showed that
more than 89 percent of job candidates confirmed that their mobile
devices are going to be an essential tool as well as resource for job
search.
No doubts, the use of traditional methods
such as phone calls and emails have helped in time past in employment
processes. However, the rise in mobile usage among people searching
for job has made mobile
hiring strategy a more viable tool for recruitment in 2019
and beyond.
What
Research Results are Saying about Mobile Recruiting?
According to the outcome of the research
carried out by Human Capital Institute; “While 70% of job seekers
use their smartphones or tablets to search for job positions, only
slightly above 30 percent of employers are leveraging mobile to
recruit online — this set of employers call themselves
‘talent-centric.’”
What bell does this ring? Whether you
want to attract candidates who are actively engaged in smartphone
usage, or engage candidates in the course of hiring, you need to
upgrade to mobile
recruitment. But how? Keep reading to learn how.
Tip
#1: Don’t Ignore Mobile or You will be Ignoring the Best Candidates
If you ignore mobile in your recruitment
process, you may end up ignoring the top candidates for those
positions you wish to fill. So, why is it quite important to feature
your recruitment strategy on handy devices such as smartphones and
tablets? The answer is simple…
“By not integrating mobile
hiring
strategy
in recruitment, companies are giving up skillful and qualified
candidates. This is because a good number of highly-talented people
are changing the way they search for job, both the entry-level
candidates and the senior executives”, says a recruitment expert.
And, it’s a pity that a lot of companies are hesitating to swing
into mobile recruiting.
Tip
#2: Imbibe a Strategic Mobile Hiring Strategy
Wondering where to start when it comes to
mobile
hiring strategy? For now, don’t focus much on smartphone
apps. The first step is to focus on making your company’s career
website mobile-friendly. Be the judge of whether or not your career
site would enable mobile users to apply for your positions by
browsing the site on a mobile device – iPhone, Android phone or
tablets. This will help you determine how best to repackage your site
to suit the present day job seekers.
Tip
#3: Take a Cue from Your Rivals
Another great way to do mobile
recruiting is to take a cue on how your competitors are doing
it. There’s no need reinventing the wheel — be smart and do less
work by taking a cue from your rivals who are already taking
advantage of mobile for recruiting. Take a long and insightful look
at a well-structured mobile career site.
Tip
#4: Find out and Implement Mobile Users’ Needs
You should also research on the needs of
mobile users. The message is simple; learn about your target
audience. Locate a group of persons/candidates critical to your
recruiting. Subsequently, you should sit back and find out their
needs in terms of what your company has to offer better than the
other rival company.
Finally, get to the essentials of mobile
recruiting by developing robust mobile devices’ landing
pages.
