Showing posts with label Ecommerce platforms. Show all posts
Showing posts with label Ecommerce platforms. Show all posts

Tuesday, February 23, 2021

Top qualities for success in SAP Hybris

 Over the past couple of years, SAP Hybris has become a common thread in many global IT initiatives as companies seek to improve their customer connections, whether they are B2C or B2B. It first began with retailers as Hybris initially went to market primarily as an e-commerce solution. Companies in other industries soon saw the e-commerce successes and sought to bring their businesses similar wins through Hybris. Today the Hybris market is booming with projects being initiated by companies across the globe and across industries.


Even with the growing demand for Hybris consultants, clients still hold out for the right fit when it comes to selecting a Hybris freelancer to drive their project. So what are the core skills and qualities necessary to get ahead in the fast-paced Hybris projects environment?

Working almost exclusively in the Hybris market, the Global Enterprise Partners team asked our network this very question and found that exceptional Hybris consultants should have the following:

1) A well-rounded technical background

There seems to be a common misunderstanding that Hybris consultants should have a strong background in e-commerce and this is what will make them successful. A background in e-commerce is indeed valuable, however, the technical background is far more important.

Hybris is based on spring, which means that any Hybris consultant should have extensive development experience in Java and J2EE. Strong consultants will have experience with spring, Java and J2EE and will have worked in these areas for five or more years before moving into Hybris. This background in development provides a solid foundation for technical insights to drive results for their prospective clients’ businesses.

While the length of time developing in Java and J2EE is not in and of itself an indication of the skill of a Hybris consultant, it is a commonality among the best consultants who go on to positions with more leadership capacity.

2) A baseline understanding of Omni-channel concepts

As Hybris extends across industries and diversifies its offering it’s easy to forget that at its core it is an Omnichannel solution. Product Content Management and Order Management Systems are often the baselines for many Hybris implementations, so as a result, many successful consultants come to a project well-versed in these concepts and potential solutions.

Skilled consultants will have a holistic understanding of underlying Omni-channel principles that are then backed up with a sturdy foundation in technical development.

3) A breadth of Omni-channel experience

A solid understanding of Omni-channel principles should be matched with a breadth of experience in this area as well. The best SAP Hybris consultants will have work for at least several companies operating on an Omni-channel model— these will most likely be retailers, however, it is becoming increasingly desirable to have experience with newer industries such as travel or insurance as Hybris extends their client portfolio.

The most qualified Hybris consultants will have worked in several industries on Omni-channel initiatives, lending them a well-rounded perspective on solutions and options for prospective clients.

Client demand in Hybris competencies is on the rise with new projects being initiated by companies across industries. The substantial investment in implementations and improvements has prompted clients to critically assess the caliber of Hybris candidates in order to ensure the results drive a competitive edge. I found through my network that there are 3 core qualities that all top-performing Hybris candidates have: strong technical background, baseline understanding of Omni-channel principles, and breadth of Omni-channel experience. If you’re a Hybris consultant, looking to work into a leadership position in your next project, these qualities are each a strong tool to add to your professional skillset.

Read here for: Understanding the Background of SAP Hybris

Tuesday, January 5, 2021

Leveraging Technology to Improve Customer Engagement

Engaged customers are far more willing to use a company’s products and services repeatedly. They respond to up-selling and cross-selling most often. They generate more revenue. They are loyal and more forgiving. And they routinely provide valuable feedback regarding how a business can improve its products, services, and overall customer experiences.

Engaged customers become brand advocates who can oftentimes create positive viral marketing for a brand. They are critical to the growth of any business—, particularly in today’s digital age.

Bottom line: engaged customers impact the business.

Today’s technologically savvy customers are engaging with brands across multiple channels, and they demand a consistent experience. Because they’re providing us with important information about their needs and purchase history, they presume that we know what they want. It’s up to smart, customer-centric businesses to deliver on their expectations.

At Charter Global, we understand the enormity of this challenge and employee engagement strategies and technology innovations to maximize the impact that engaged customers to generate.

Innovative ‘engagement-boosting’ strategies:

To delight today’s customers and boost customer engagement, we must tie together disparate pieces of information that tell a story. We must use that information to predict what our customers will want. We must interact with our customers in the manner they choose, and we must understand how one interaction and transaction acts the next. And, perhaps most important of all, we must invest wisely in technology to achieve all of these critical objectives.

Technology innovations—such as social media, data management platforms, predictive analytics, and voice of the customer applications—enable us to look holistically at a customer. Now we can serve and engage customers across multiple digital channels, including mobile, social, phone, chat, and email. This helps us to realize the highest value from every customer interaction. Technology innovations enable us to support the lifecycle of our customers, improve customer engagement, and, ultimately, assist us in producing greater returns and improving business outcomes.

Click here to know more information about Ecommerce platforms/businesses are excellent examples of how technology has changed the way customers are approached and engaged. –

https://www.charterglobal.com/ensure-success-in-2021-by-leveraging-technology-to-engage-your-customers/